By capability · Referral program software
Referral program software that finds your best referrers
Most referral program software gives you a link and waits for referrals to trickle in. Partnerships fills the top of the funnel first. The BD agent finds companies and people positioned to refer you, like agencies, consultants, and complementary vendors, ranked by fit with reasons, then drafts the invite for you to approve.
When referrers join, you track every referral, conversion, and reward in one place. Flat SaaS pricing keeps it simple, with no percentage taken from referred revenue, and your referrer list belongs to you.
Ranked by fit · you approve every outreach · no marketplace tax
Describe your product, find your partners
Partnerships surfaces the companies who should resell, refer, and integrate with you, ranked by a transparent fit score, then drafts the outreach for you to approve.
Ideal partners for
ranked by fitDrafted outreach · Drafted outreach
WritingClick a match to draft a first-touch message in your voice.
A human approves every outreach before it sends. Nothing goes out automatically.
Partner pipeline
One co-sell overlap surfaced from account mapping. Referral and co-sell revenue tracked per partner.
Live, interactive · ranked by transparent fit
Ranked by transparent fit · you approve every outreach · no marketplace tax · you own your partner list
Works alongside your CRM
Flat pricing · no marketplace tax
The short answer
What is referral program software?
Referral program software is the system a company uses to invite referral partners, give them a tracked link or form, and pay them when a referral converts. In B2B it usually covers agencies, consultants, and complementary vendors rather than consumers. Most tools in the category start at the tracked link and assume you already know who your referrers are. Partnerships starts one step earlier by finding companies positioned to refer you, ranked by a transparent fit score with reasons, then drafting the invitation a human approves.
Last updated July 2026
- Referrer types covered
- Agencies, consultants, vendors, customers
- Finds referrers for you
- Yes, ranked by fit
- Reward models
- Flat fee, percentage, or tiered
- Cut of referred revenue
- None, ever
- Pricing
- Flat, from $79/mo
Side by side
Referral program vs affiliate program vs reseller program
These three get used interchangeably and they are not the same motion. Choosing the wrong one is why plenty of B2B referral programs never produce a deal.
| Program type | Who the partner is | What they do | Typical reward |
|---|---|---|---|
| Referral | Agencies, consultants, complementary vendors, happy customers | Makes an introduction, then hands the deal to you | Flat fee or one-time percentage on closed revenue |
| Affiliate | Creators, publishers, review and comparison sites | Drives tracked traffic that converts on its own | Percentage of sale, often recurring for subscriptions |
| Reseller | VARs, MSPs, systems integrators | Sells, contracts, and often supports the customer directly | Margin or discount off list price |
| Co-sell | Vendors selling into the same accounts | Sells alongside your rep on a shared account | No direct payout; shared pipeline and sourced credit |
Most growing companies end up running two or three of these at once, which is the practical reason to keep them in one system rather than one tool per motion.
Why it works
What your team gets with referral program software
Recruit referrers by fit
The agent finds agencies, consultants, and vendors positioned to refer you, ranked with reasons.
Approved invitations
Each referral invite is drafted for you to review and approve, so outreach stays personal and on brand.
Track every reward
Referrals, conversions, and rewards are tracked in one place, with no cut taken from referred revenue.
What it handles
Find the partner, draft the outreach, track the revenue
Partnerships surfaces ideal partner companies ranked by fit, drafts the first-touch message for you to approve, and tracks the referral and co-sell revenue each one drives, all in one place.
- Find partners positioned to refer you
- Approve referral invitations before they send
- Onboard referrers and share links
- Track referrals, conversions, and rewards
- Keep all referred revenue with flat pricing
Outreach drafted
ApprovedFirst-touch written in your voice. You approve before anything sends.
Why Partnerships
Partners found, outreach drafted, revenue tracked
Not a static directory, not a tool that only manages partners you already found. Partnerships does the prospecting, drafts the outreach you approve, and tracks the revenue, on flat pricing with no marketplace tax.
Ranked by fit
Describe your product and the agent surfaces ideal partners with a transparent fit score and the reasons each one matched.
Outreach you approve
The agent drafts the first-touch message in your voice. A human approves before anything sends. Never an auto-blast.
Yours to keep
Flat SaaS pricing, no percentage of partner revenue, and you own and can export your partner list anytime.
Good questions
Questions about referral program software
Explore more
More ways teams build partnerships with Partnerships
Affiliate program software
Find affiliates by fit, draft outreach you approve, track every payout.
Learn morePartner relationship management software
Run the whole partner lifecycle, from discovery to revenue, in one place.
Learn morePartner marketing platform
Run co-marketing, MDF and through-channel campaigns with the partners worth running them with.
Learn moreFind your ideal partners and draft the outreach.
Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.
Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax