Compare · FirstPromoter

A FirstPromoter alternative that finds the affiliates for you

FirstPromoter is the deeper of the two popular SaaS affiliate tools. It supports more billing providers than most (Stripe, Paddle, Chargebee, Braintree, and Recurly), and it goes further on program mechanics: multi-tier commissions, campaign-level rates, fraud controls, and email automation for affiliates. If your program has grown past a handful of partners and you need real control over commission logic, that depth is the reason to pick it.

Pricing is published and metered by tracked affiliate revenue: $49 a month on Starter for up to $5,000 in monthly affiliate revenue and a 1,000 affiliate cap, $99 on Business for up to $15,000 with unlimited affiliates, and $149 and up on Enterprise above that. Every plan gets a 14 day trial with no card required. The gap it leaves is the same one every affiliate platform leaves: none of it helps you find affiliates. Partnerships is built for that half. It prices flat at $79, $199, and $449 a month with no revenue meter, and its AI BD agent reads your product to surface newsletters, creators, review sites, agencies, and adjacent tools that already reach your buyers, ranks them on transparent fit with the reasons visible, then drafts the recruiting message for a human to approve. Nothing sends on its own.

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Ranked by fit · outreach you approve · no marketplace tax

Partner Desk

You approve before anything sends

Try

Describe your product, find your partners

Partnerships surfaces the companies who should resell, refer, and integrate with you, ranked by a transparent fit score, then drafts the outreach for you to approve.

You fit Partner

↑ pick a product and hit Find partners

Ideal partners for

ranked by fit

Drafted outreach · Drafted outreach

Writing

Click a match to draft a first-touch message in your voice.

Sent

A human approves every outreach before it sends. Nothing goes out automatically.

Partner pipeline

Co-sell revenue

One co-sell overlap surfaced from account mapping. Referral and co-sell revenue tracked per partner.

Live, interactive · ranked by transparent fit

Ranked by transparent fit · you approve every outreach · no marketplace tax · you own your partner list

FirstPromoter is a capable affiliate platform with unusually deep commission logic. Partnerships covers the program mechanics and adds the part FirstPromoter leaves to you: finding affiliates and opening the conversation.

The short answer

What is the best FirstPromoter alternative?

FirstPromoter is affiliate and referral software for subscription businesses, priced by tracked affiliate revenue: Starter $49 a month up to $5,000 in monthly affiliate revenue and 1,000 affiliates, Business $99 up to $15,000 with unlimited affiliates, and Enterprise from $149 above that, each with a 14 day trial and no credit card required. The strongest alternative for a team that cannot fill its affiliate list is Partnerships, which adds AI affiliate discovery and drafted outreach on flat pricing with no revenue tiers.

Last updated August 2026 · pricing re-verified on each vendor's own pricing page

FirstPromoter at a glance

FirstPromoter entry price: $49/mo, up to $5,000/mo affiliate revenue
Starter affiliate cap: 1,000 affiliates
FirstPromoter pricing model: Tiered by tracked affiliate revenue
Billing integrations: Stripe, Paddle, Chargebee, Braintree, Recurly
Partnerships pricing: $79/mo flat, no revenue tiers
Finds affiliates for you: Partnerships yes, FirstPromoter no

Side by side

FirstPromoter vs Partnerships, honestly

A fair look at what each does well. Both are capable tools. Here is where they differ.

What matters	Partnerships	FirstPromoter
AI affiliate discovery (finds affiliates)	Surfaces creators, newsletters, review sites, agencies, and complementary tools ranked by transparent fit, with reasons	No discovery; affiliates apply or you recruit them manually
Pricing model	Flat monthly, $79 / $199 / $449, unrelated to tracked revenue	Tiered by tracked affiliate revenue: $49 to $5k, $99 to $15k, $149+ above
Affiliate limits	No affiliate cap on any plan	Starter caps at 1,000 affiliates; unlimited from Business up
Commission logic depth	Recurring, one-time, and tiered commissions across affiliate, referral, reseller, and co-sell	A genuine strength: multi-tier commissions, campaign rates, fraud controls
Billing integrations	Tracks against your billing and your sales pipeline	Broad for the category: Stripe, Paddle, Chargebee, Braintree, Recurly
Best fit	Teams whose bottleneck is recruiting, or who run resellers and integration partners too	Subscription businesses with an existing affiliate base that need deep commission control

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

Verified figures

Eight affiliate platforms compared: FirstPromoter, Tolt, Dub, Tapfiliate, TUNE, LeadDyno, Affonso and Rewardful

Every figure checked against the vendor's own pricing page on 11 August 2026. Read the third column before the second: these eight products meter on four different units, so the headline prices are not directly comparable.

Tool	Published entry price	What actually meters the plan	Free trial	Fee on payouts
FirstPromoter	$49/mo Starter, $99 Business, $149+ Enterprise	Affiliate-driven revenue: $5,000, then $15,000. Starter also caps at 1,000 affiliates	14 days, no card	None published
Tolt	$69/mo, then $99, then $199, then custom	Affiliate-driven revenue: $10,000, $20,000, $50,000, then $50,001+	14 days, no card	2% processing fee on auto payouts
Dub (Dub Partners)	$90/mo Business, $300 Advanced, Enterprise quoted	Partner payout volume: $2.5K/mo, then $15K/mo, then unlimited	Not published on the pricing page	Not published
Tapfiliate	$89/mo Launch ($74 annual), $179 Scale ($149 annual)	Feature tier, not revenue	7 days on Launch, 14 days on Scale	Not published
TUNE	$1,500/mo Scale, paid annually. Contract tier quoted	Feature tier and contract	Not published	Partner Payments listed as fee based
LeadDyno	$49/mo Lite, $129 Essential	Active affiliate count: 50, then 150. Clicks and conversions unlimited	30 days	Not published
Affonso	EUR 15/mo Launch annual (EUR 19 monthly), EUR 39 Growth, EUR 99 Elite, Enterprise from EUR 149	Affiliate-driven revenue: $1,000, $10,000, $30,000. Priced in euros, gated in dollars	14 days	Managed payouts from the Growth plan up
Rewardful	$49/mo Starter, $99 Growth, $149+ Enterprise	Affiliate-driven revenue: $7,500, then $15,000. Stripe or Paddle billing only	14 days	0%, stated on the pricing page
Partnerships	$79/mo Starter, $199 Growth, $449 Scale	Feature tier only. No revenue meter, no affiliate cap	Waitlist, no self-serve signup	None. No cut of partner revenue

Dub bills its annual discount as 10% off with 12 months of usage paid upfront, so the effective commitment is larger than the monthly figure suggests. TUNE and Dub Enterprise are the only tiers here sold purely on a call. Prices change often in this category; confirm with the vendor before you budget.

Why teams pick Partnerships

AI prospecting and drafted outreach, with no marketplace tax

The prices are not comparable, because the meters are different

Eight products, four different metering units, and that is the single most useful thing to know before you build a shortlist. FirstPromoter, Tolt, Affonso and Rewardful all charge by affiliate-driven revenue, so the bill rises exactly when the program starts working, just at different thresholds: Affonso moves at $1,000 a month, FirstPromoter at $5,000, Rewardful at $7,500, Tolt at $10,000. LeadDyno meters something else entirely, active affiliate count, which means 50 affiliates producing $100,000 costs the same as 50 affiliates producing nothing. Dub meters partner payout volume. Tapfiliate and TUNE meter neither and sell on feature tier. Comparing the headline numbers across those four models tells you almost nothing. Work out which unit your program grows on fastest, then compare only the tools that meter on it.

Deep commission logic still needs affiliates

Multi-tier rates and fraud controls only matter once people are promoting you. Our AI agent works the step before that, surfacing partners who already have your buyers audience and explaining every fit score.

No revenue meter, no affiliate cap

FirstPromoter tiers move at $5,000 and $15,000 a month in affiliate revenue, and Starter stops at 1,000 affiliates. Our plans are flat and uncapped, so growth does not change the bill.

One system for every partner type

Affiliates rarely stay the only channel. Resellers, agencies, and integration partners run in the same pipeline here, with onboarding, deal registration, and co-sell attribution built in.

Good questions

FirstPromoter vs Partnerships, answered

FirstPromoter publishes three tiers priced by tracked affiliate revenue: Starter at $49 a month for up to $5,000 in monthly affiliate revenue and up to 1,000 affiliates, Business at $99 for up to $15,000 with unlimited affiliates, and Enterprise from $149 above $15,000. All include unlimited team members and a 14 day free trial with no credit card required. Verified 11 August 2026; confirm on their pricing page.

Both publish $49, $99, and $149 and up tiers metered by affiliate revenue, so price is rarely the deciding factor. Rewardful is simpler and connects to Stripe in one click but supports only Stripe and Paddle. FirstPromoter supports five billing providers and adds multi-tier commissions, campaign-level rates, and fraud controls. Neither recruits affiliates for you.

Partly. It handles affiliate and referral programs well, including customer referrals. It is not built for B2B channel motions: there is no deal registration, no partner tiering with co-sell attribution, and no account mapping. If resellers and integration partners are part of your plan, you would end up running a second system.

When you already have affiliates, bill through one of its five supported providers, and need commission logic more sophisticated than a single flat rate. Choose Partnerships when recruiting is the bottleneck, when a revenue meter penalizes growth, or when B2B partner types need to live in the same place.

Tolt looks more expensive at $69 a month against FirstPromoter's $49, and for most programs it is not. Tolt's entry plan runs to $10,000 a month in affiliate-driven revenue while FirstPromoter's stops at $5,000, so a program earning $8,000 pays $69 on Tolt and $99 on FirstPromoter. The catch is at payout time: Tolt charges a 2% processing fee on auto payouts and FirstPromoter publishes none. Verified 11 August 2026.

They are different products with an overlapping feature. FirstPromoter is affiliate software first. Dub is a link management and analytics platform whose Dub Partners layer adds affiliate tracking, and it meters on partner payout volume rather than affiliate revenue: $2.5K a month of payouts on Business at $90, $15K on Advanced at $300. Pick Dub if you already want its link infrastructure, FirstPromoter if you only want the affiliate program.

FirstPromoter is cheaper and metered, Tapfiliate is dearer and not. Tapfiliate charges $89 a month on Launch ($74 billed annually) and $179 on Scale ($149 annually) with no revenue ceiling attached, while FirstPromoter starts at $49 but moves you up at $5,000 and $15,000 of affiliate revenue. Above roughly $15,000 a month Tapfiliate is usually the cheaper of the two. Tapfiliate also gives Launch only a 7 day trial against FirstPromoter's 14.

Not really, and the price gap shows it. TUNE publishes $1,500 a month for its Scale plan paid annually, roughly thirty times FirstPromoter's entry price, because it is performance marketing infrastructure for networks and large advertisers rather than affiliate software for a SaaS product. TUNE also lists Partner Payments as fee based on both tiers. For a subscription business running one affiliate program, FirstPromoter is the right size.

They meter on opposite things, so it depends on your program shape. LeadDyno charges by active affiliate count: $49 a month for 50 active affiliates on Lite, $129 for 150 on Essential, with unlimited clicks and conversions. FirstPromoter charges by affiliate-driven revenue. A program with few affiliates producing a lot is cheaper on LeadDyno; a program with many affiliates producing little is cheaper on FirstPromoter. LeadDyno also gives a 30 day trial, the longest here.

Of the eight compared here, only Tapfiliate, TUNE and Partnerships are not metered on program success. Tapfiliate and TUNE sell on feature tier, and Partnerships prices flat at $79, $199 and $449 a month with no revenue meter, no affiliate cap and no percentage of partner revenue. FirstPromoter, Tolt, Affonso and Rewardful all raise the bill as affiliate revenue rises, and LeadDyno raises it as the affiliate list grows.

Affonso, on headline price: its Launch plan is EUR 15 a month billed annually, EUR 19 monthly. The caveat is a low ceiling, since Launch covers only $1,000 a month in affiliate revenue, and it prices in euros while gating in dollars, so a US buyer carries the exchange rate. LeadDyno Lite and Rewardful Starter both match FirstPromoter at $49. Cheapest and best value rarely land on the same row here.

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See every use case

Find your partners with Partnerships

Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.

See pricing

Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax