Compare · FirstPromoter
FirstPromoter alternatives and competitors that find the affiliates for you
FirstPromoter is the deeper of the two popular SaaS affiliate tools. It supports more billing providers than most (Stripe, Paddle, Chargebee, Braintree, and Recurly), and it goes further on program mechanics: multi-tier commissions, campaign-level rates, fraud controls, and email automation for affiliates. If your program has grown past a handful of partners and you need real control over commission logic, that depth is the reason to pick it.
Pricing is published and metered by tracked affiliate revenue: $49 a month on Starter for up to $5,000 in monthly affiliate revenue and a 1,000 affiliate cap, $99 on Business for up to $15,000 with unlimited affiliates, and $149 and up on Enterprise above that. Every plan gets a 14 day trial with no card required. The gap it leaves is the same one every affiliate platform leaves: none of it helps you find affiliates. Partnerships is built for that half. It prices flat at $47, $119, and $269 a month with no revenue meter, and its AI BD agent reads your product to surface newsletters, creators, review sites, agencies, and adjacent tools that already reach your buyers, ranks them on transparent fit with the reasons visible, then drafts the recruiting message for a human to approve. Nothing sends on its own.
Ranked by fit · outreach you approve · no marketplace tax
Describe your product, find your partners
Partnerships surfaces the companies who should resell, refer, and integrate with you, ranked by a transparent fit score, then drafts the outreach for you to approve.
Ideal partners for
ranked by fitDrafted outreach · Drafted outreach
WritingClick a match to draft a first-touch message in your voice.
A human approves every outreach before it sends. Nothing goes out automatically.
Partner pipeline
One co-sell overlap surfaced from account mapping. Referral and co-sell revenue tracked per partner.
Interactive preview on sample data · ranked by transparent fit
Sample companies, shown to illustrate the loop · ranked by transparent fit · you approve every outreach · no marketplace tax · you own your partner list
FirstPromoter is a capable affiliate platform with unusually deep commission logic. Partnerships covers the program mechanics and adds the part FirstPromoter leaves to you: finding affiliates and opening the conversation.
The short answer
What is the best FirstPromoter alternative?
FirstPromoter is affiliate and referral software for subscription businesses, priced by tracked affiliate revenue: Starter $49 a month up to $5,000 in monthly affiliate revenue and 1,000 affiliates, Business $99 up to $15,000 with unlimited affiliates, and Enterprise from $149 above that, each with a 14 day trial and no credit card required. The strongest alternative for a team that cannot fill its affiliate list is Partnerships, which adds AI affiliate discovery and drafted outreach on flat pricing with no revenue tiers.
Pricing re-verified on each vendor's own pricing page
- FirstPromoter entry price
- $49/mo, up to $5,000/mo affiliate revenue
- Starter affiliate cap
- 1,000 affiliates
- FirstPromoter pricing model
- Tiered by tracked affiliate revenue
- Billing integrations
- Stripe, Paddle, Chargebee, Braintree, Recurly
- Partnerships pricing
- $47/mo flat, no revenue tiers
- Finds affiliates for you
- Partnerships yes, FirstPromoter no
Side by side
FirstPromoter vs Partnerships, honestly
A fair look at what each does well. Both are capable tools. Here is where they differ.
| What matters | Partnerships | FirstPromoter |
|---|---|---|
| AI affiliate discovery (finds affiliates) | Surfaces creators, newsletters, review sites, agencies, and complementary tools ranked by transparent fit, with reasons | No discovery; affiliates apply or you recruit them manually |
| Pricing model | Flat monthly, $47 / $119 / $269, unrelated to tracked revenue | Tiered by tracked affiliate revenue: $49 to $5k, $99 to $15k, $149+ above |
| Affiliate limits | No affiliate cap on any plan | Starter caps at 1,000 affiliates; unlimited from Business up |
| Commission logic depth | Recurring, one-time, and tiered commissions across affiliate, referral, reseller, and co-sell | A genuine strength: multi-tier commissions, campaign rates, fraud controls |
| Billing integrations | Tracks against your billing and your sales pipeline | Broad for the category: Stripe, Paddle, Chargebee, Braintree, Recurly |
| Best fit | Teams whose bottleneck is recruiting, or who run resellers and integration partners too | Subscription businesses with an existing affiliate base that need deep commission control |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.
Verified figures
FirstPromoter, Tolt, Dub, Tapfiliate, TUNE, LeadDyno, Affonso and Rewardful side by side
Every figure checked against the vendor's own pricing page, most recently in September 2026. Read the third column before the second: these eight products meter on four different units, so the headline prices are not directly comparable.
| Tool | Published entry price | What actually meters the plan | Free trial | Fee on payouts |
|---|---|---|---|---|
| FirstPromoter | $49/mo Starter, $99 Business, $149+ Enterprise | Affiliate-driven revenue: $5,000, then $15,000. Starter also caps at 1,000 affiliates | 14 days, no card | None published |
| Tolt | $69/mo, then $99, then $199, then custom | Affiliate-driven revenue: $10,000, $20,000, $50,000, then $50,001+ | 14 days, no card | 2% processing fee on auto payouts |
| Dub (Dub Partners) | $90/mo Business, $300 Advanced, Enterprise quoted | Partner payout volume: $2.5K/mo, then $15K/mo, then unlimited | Not published on the pricing page | Not published |
| Tapfiliate | $89/mo Launch ($74 annual), $179 Scale ($149 annual) | Clicks and conversions: 5,000 and 500 on Launch, 100,000 and 10,000 on Scale. Launch also caps at 50 affiliates | 7 days on Launch, 14 days on Scale | No payout fee published. Overage is $15 per 1,000 conversions and $1.50 per 1,000 clicks on Launch |
| TUNE | $1,500/mo Scale, paid annually. Contract tier quoted | Feature tier and contract | Not published | Partner Payments listed as fee based |
| LeadDyno | $49/mo Lite, $129 Essential | Active affiliate count: 50, then 150. Clicks and conversions unlimited | 30 days | Not published |
| Affonso | EUR 15/mo Launch annual (EUR 19 monthly), EUR 39 Growth, EUR 99 Elite, Enterprise from EUR 149 | Affiliate-driven revenue: $1,000, $10,000, $30,000. Priced in euros, gated in dollars | 14 days | Managed payouts from the Growth plan up |
| Rewardful | $49/mo Starter, $99 Growth, $149+ Enterprise | Affiliate-driven revenue: $7,500, then $15,000. Stripe or Paddle billing only | 14 days | 0%, stated on the pricing page |
| Partnerships | $47/mo Starter, $119 Growth, $269 Scale | Feature tier only. No revenue meter, no affiliate cap | No free trial, interactive demo on the home page | None. No cut of partner revenue |
Dub bills its annual discount as 10% off with 12 months of usage paid upfront, so the effective commitment is larger than the monthly figure suggests. TUNE and Dub Enterprise are the only tiers here sold purely on a call. Prices change often in this category; confirm with the vendor before you budget.
Why teams pick Partnerships
AI prospecting and drafted outreach, with no marketplace tax
The prices are not comparable, because the meters are different
Eight products, four different metering units, and that is the single most useful thing to know before you build a shortlist. FirstPromoter, Tolt, Affonso and Rewardful all charge by affiliate-driven revenue, so the bill rises exactly when the program starts working, just at different thresholds: Affonso moves at $1,000 a month, FirstPromoter at $5,000, Rewardful at $7,500, Tolt at $10,000. LeadDyno meters something else entirely, active affiliate count, which means 50 affiliates producing $100,000 costs the same as 50 affiliates producing nothing. Dub meters partner payout volume. Tapfiliate and TUNE meter volume rather than money: Tapfiliate allows 5,000 clicks and 500 conversions a month on its entry plan and bills overage past either, and TUNE bands on conversions. Comparing the headline numbers across those four models tells you almost nothing. Work out which unit your program grows on fastest, then compare only the tools that meter on it.
Deep commission logic still needs affiliates
Multi-tier rates and fraud controls only matter once people are promoting you. Our AI agent works the step before that, surfacing partners who already have your buyers audience and explaining every fit score.
No revenue meter, no affiliate cap
FirstPromoter tiers move at $5,000 and $15,000 a month in affiliate revenue, and Starter stops at 1,000 affiliates. Our plans are flat and uncapped, so growth does not change the bill.
One system for every partner type
Affiliates rarely stay the only channel. Resellers, agencies, and integration partners run in the same pipeline here, with onboarding, deal registration, and co-sell attribution built in.
Good questions
FirstPromoter vs Partnerships, answered
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Find your partners with Partnerships
Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.
Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax