Compare · Awin and impact.com
Awin vs impact.com pricing and tracking fees (impact vs Awin) for affiliate programs
Awin and impact.com end up on the same shortlist because they are the two platforms most US brands are pitched when they start taking affiliate and partner revenue seriously. Awin is a network first: it grew out of affiliate marketing, bought ShareASale in 2017 and closed the ShareASale platform in October 2025, so thousands of US advertisers who never picked Awin now run on it. impact.com is software first: a partnership management platform where you bring or recruit partners, set contracts, and track affiliates, creators, publishers and B2B referral partners in one place.
Unusually for this category, both publish real prices. That makes a straight cost comparison possible, and the result is not what the headline plan prices suggest. Above Awin's entry plan, both vendors charge exactly 2.5% of partner-driven sales. The percentage cancels out, and what you are really choosing between is a flat monthly fee and which partner network it unlocks. This page runs that math, lays out every published line side by side, and is plain about where each one is the better buy.
Ranked by fit · outreach you approve · no marketplace tax
Describe your product, find your partners
Partnerships surfaces the companies who should resell, refer, and integrate with you, ranked by a transparent fit score, then drafts the outreach for you to approve.
Ideal partners for
ranked by fitDrafted outreach · Drafted outreach
WritingClick a match to draft a first-touch message in your voice.
A human approves every outreach before it sends. Nothing goes out automatically.
Partner pipeline
One co-sell overlap surfaced from account mapping. Referral and co-sell revenue tracked per partner.
Interactive preview on sample data · ranked by transparent fit
Sample companies, shown to illustrate the loop · ranked by transparent fit · you approve every outreach · no marketplace tax · you own your partner list
Choose Awin if you need a network of publishers from day one, you sell retail, travel, finance or DTC, and you want the cheapest route into a large directory. Choose impact.com if you want to own the program: your contracts, your partner types, your tracking, with a cheap Starter plan for partners you bring yourself and the marketplace from $500 a month. Choose Partnerships if the partners you need are other companies, resellers, agencies and integration partners, and the job is finding and recruiting them on a flat price with no share of revenue.
The short answer
Awin or impact.com, which one should you buy?
Pick Awin if you need partners handed to you: its $49 Access plan already opens a directory Awin puts at more than a million publishers, and Accelerate adds APIs for $99 a month. Pick impact.com if you already have partners, or want to run creators, affiliates and B2B referral partners under your own contracts: Starter is $30 a month, and the 90,000-partner marketplace opens on Essentials at $500. Above Awin Access, both charge 2.5% of partner sales, so the percentage never decides it. The flat fee and the network do.
Pricing re-verified on each vendor's own pricing page
- Awin published plans
- Access $49/mo plus 3.5% tracking fee, Accelerate from $99/mo plus 2.5%, Advanced custom
- impact.com published plans
- Starter from $30/mo, Essentials from $500/mo, Pro from $2,500/mo, Enterprise on request, plus 2.5% of partner-driven transactions on every plan
- Where the partner network opens
- Awin: partner directory on every plan, including Access. impact.com: the 90,000-partner marketplace starts on Essentials
- Entry terms
- Awin Access: first month free, three-month minimum, 14-day notice. impact.com Starter: no minimum fee in the first 30 days unless partners drive sales
- API access
- Awin: Accelerate and up. impact.com: API-based tracking on Pro and up
- Fraud and deduplication
- impact.com lists fraud scoring and partner deduplication on Enterprise. Awin lists custom tracking rules on Advanced
- What neither one does
- Research, rank and recruit partner companies such as resellers, agencies and integration partners for a B2B program
- Partnerships pricing
- $47, $119 and $269 a month billed yearly, flat, no cut of partner revenue
Side by side
Awin and impact.com vs Partnerships, honestly
A fair look at what each does well. Both are capable tools. Here is where they differ.
| What matters | Partnerships | Awin and impact.com |
|---|---|---|
| Published pricing | Yes. $47, $119 and $269 a month billed yearly | Awin: $49 and from $99 a month, Advanced custom. impact.com: from $30, $500 and $2,500 a month, Enterprise custom |
| Percentage of partner revenue | None | Awin: 3.5% of sale value on Access, 2.5% on Accelerate. impact.com: 2.5% of partner-driven transactions on every plan |
| Partner network included | Not a marketplace. Ranks partner companies that fit your product | Awin: directory on every plan. impact.com: 90,000-partner marketplace from Essentials |
| Finds new B2B partner companies | Yes. AI discovery ranks candidates by a transparent fit score with the reasons shown | Both are built around publishers and creators. Neither researches and ranks reseller or integration partners against your product |
| Recruiting outreach | Drafted per candidate, and a person approves each message before it sends | Partner recruitment and messaging aimed at marketplace publishers |
| Best fit | B2B and SaaS teams building a partner program from a small base | Awin: brands that need publishers fast. impact.com: brands that want to run a multi-type program under their own contracts |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.
Verified figures
Awin vs impact.com, side by side
Awin rows come from awin.com/us/pricing/advertisers. impact.com rows come from impact.com/plans-b2b. Checked September 2026. Where a vendor publishes no number, the cell says so.
| Awin | impact.com | Partnerships | |
|---|---|---|---|
| What it is | Affiliate network and partner marketing platform | Partnership management platform for affiliates, creators, publishers and B2B partners | AI partner discovery plus program management |
| Entry plan | Access: $49/mo | Starter: from $30/mo | Starter: $47/mo billed yearly |
| Mid plans | Accelerate: from $99/mo | Essentials: from $500/mo. Pro: from $2,500/mo | Growth $119/mo, Scale $269/mo |
| Top plan | Advanced: custom | Enterprise: contact sales | Scale is the top plan, published |
| Percentage fee | 3.5% of sale value on Access, 2.5% on Accelerate, on top of commission | 2.5% of partner-driven transactions on every plan, charged only when a sale occurs | None |
| Partner network | Directory Awin puts at 1M+ partners, from Access | Marketplace of 90,000 partners, from Essentials. Starter has automated partner recommendations | Not a marketplace. Ranks partner companies that fit your product |
| Trial or low-risk start | First month free, three-month minimum, 14-day notice | No minimum fee in the first 30 days on Starter unless partners drive sales | Monthly or yearly, published |
| API | Accelerate and Advanced | API-based tracking on Pro and Enterprise | Export of the partner list |
| Contracts with partners | Commission groups: three on Access, unlimited on Accelerate | Basic contracting on Starter, unlimited templates and custom terms from Essentials | Revenue tracked per partner, no commission engine |
| Fraud and deduplication | Custom tracking rules on Advanced | Fraud scoring and partner deduplication on Enterprise | Not applicable |
| Annual billing | Not published as a discount | Annual payment available, no discount published | Yearly billing is the default price |
| Best fit | Brands that need publishers from day one | Brands that want to own a multi-type partner program | B2B programs short on good partner companies |
Plan prices on both sites are floors ("from"), so a quote can come in higher. Both percentage fees are charged in addition to the commission you pay partners.
Why teams pick Partnerships
AI prospecting and drafted outreach, with no marketplace tax
Why the 2.5% cancels out and the flat fee does not
Start with the part that surprises most buyers. Awin Accelerate charges 2.5% of sale value. Every impact.com plan charges 2.5% of partner-driven transactions. So once you are past Awin's entry plan, the percentage is identical on both sides and it cannot be the reason to pick one. What differs is the flat monthly fee and what that fee unlocks. Here is the ladder on published prices, per month, before partner commission. At $10,000 of monthly partner sales: Awin Access $399, Awin Accelerate $349, impact.com Starter $280, impact.com Essentials $750. At $50,000: Access $1,799, Accelerate $1,349, Starter $1,280, Essentials $1,750, Pro $3,750. At $200,000: Access $7,049, Accelerate $5,099, Starter $5,030, Essentials $5,500, Pro $7,500. Two things fall out of that. First, Awin Access stops making sense at $5,000 a month in tracked sales: the one-point lower fee on Accelerate saves $50, which pays the $50 plan difference, and every dollar after that favors Accelerate. Second, the like-for-like comparison is not Starter against Access. It is Awin Accelerate against impact.com Essentials, because those are the plans where each vendor opens its network and its automation. That gap is a flat $401 a month, or $4,812 a year, at any sales volume, because the percentages match. That $4,812 is the real price of choosing impact.com's marketplace and contract tools over Awin's network.
Where Awin is genuinely stronger
Awin is the cheaper way into a large publisher network. Its directory is open on the $49 Access plan, Awin describes it as more than a million partners, and the first month is free with a three-month minimum. impact.com's marketplace starts on Essentials at $500 a month. If your program's problem is that you have no publishers yet, Awin puts them in front of you for a tenth of the entry price. It is also strongest where it has always been strong: retail, travel, finance and DTC brands whose partners are content sites, coupon and cashback publishers, and comparison sites. Every Awin plan includes unlimited team seats. And if you were a ShareASale advertiser, you are already on Awin, since ShareASale's platform closed on October 6, 2025, so staying avoids a migration.
Where impact.com is genuinely stronger
impact.com is the better choice when you want to own the program instead of renting a network. You write the contracts, with unlimited templates and custom terms from Essentials, and you can run affiliates, creators, publishers and B2B referral partners side by side. Pro adds cross-device and API-based tracking and SAML single sign-on, and Enterprise adds fraud scoring, forecasting and partner deduplication, which matters once several partners touch the same order. It is also the cheaper tool if you bring your own partners. Starter is $30 a month plus 2.5%, integrates with Shopify, BigCommerce, WooCommerce, Adobe Commerce and Squarespace, and has no minimum fee in its first 30 days unless partners drive sales. For a brand with a list of creators or loyal customers it wants to pay, that is $69 a month less than Awin Accelerate at the same 2.5%.
What neither platform does, and when that is the real problem
Both platforms assume your partners are publishers and creators who come looking for programs. For a consumer brand that is true. For a B2B or SaaS company it usually is not: the partners that move revenue are other companies, resellers, agencies, implementation firms and integration partners, and none of them browse an affiliate marketplace for offers. That is the gap Partnerships covers. It researches companies that already sell to your buyers, ranks them by a fit score with the reasons shown, drafts the first outreach for a person to approve, and tracks the partner revenue that follows. It publishes $47, $119 and $269 a month billed yearly and takes no share of partner revenue. If you are a B2B company comparing Awin and impact.com and neither directory contains the partners you want, the platform you need is the one that finds them.
Good questions
Awin and impact.com vs Partnerships, answered
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Find your partners with Partnerships
Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.
Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax