Partner relationship management FAQ

Partnerships is an AI partnerships platform with a BD agent at its core. You describe what you sell, and it discovers the companies most likely to make great partners, ranks them by a transparent fit score, drafts outreach for you to approve, helps you onboard the ones who say yes, and tracks the referral and co-sell revenue they drive. It covers the whole partner lifecycle, from discover to track, in one place.

The agent works from public company and program signals, such as what a company sells, who it serves, and whether it already runs a partner or affiliate program. It is not a database of personal data. Every match comes with the reasons behind its fit score, and you review the shortlist before you act on it, so you are always in control of who you reach out to.

No. The agent drafts a tailored first message and follow-ups for each partner you choose, but nothing leaves your account until a human reads and approves it. You can edit a line, change the angle, or hold a message back entirely. The agent handles the heavy lifting of personalization at scale while your judgment stays on every word that goes out.

Never. There is no marketplace tax and no cut of the deals your partners drive. You pay a flat monthly subscription for the software, and every dollar your resellers, affiliates and integration partners bring in stays with you. When your program succeeds, your bill does not balloon.

Each partner gets a transparent fit score backed by reasons you can see, such as audience overlap, a complementary product, the right customer segment, and signals that the company already runs a partner or affiliate program. You are never handed a black box number. You see why a company is a strong match, so you can trust the shortlist before reaching out.

Tools like PartnerStack and Crossbeam are strong at managing partners you already have and finding overlap with existing networks. Partnerships adds the part those tools tend to skip: AI prospecting that discovers new partners by fit, drafts the outreach you approve, and then carries the relationship through onboarding and revenue tracking. You can run it alongside what you use today, because it owns the full discover to outreach to lifecycle flow.

Yes. Your data is encrypted in transit and at rest, access follows least-privilege principles, and we do not sell your data or use it to train shared models. You own your partner list and can export it whenever you want. You decide what the agent works with, and the relationships you build stay yours.

No. Starter is $79 a month and you can start today. Flat, paid pricing keeps the product focused on partnerships and BD teams running real partner programs. You can see the whole loop work in the product, then pick the plan that fits your team.

A seat is one person on your team with their own login, such as a partnerships manager, a BD rep or a founder. Starter includes 1 seat, Growth includes 5, and Scale adds more for a growing team. Enterprise is sized to your org. Your partners do not take up seats.

Partnerships covers resellers, affiliates, integration partners and co-marketing partners. The agent discovers candidates for each type, ranks them by fit, drafts the right outreach, and tracks the referral and co-sell revenue they produce, so you can build whatever mix of partnerships fits your business.

No. Partnerships gives you a faster, smarter way to find and work with partners, but it does not promise a specific number of partners or a specific amount of revenue. Results depend on your product, your offer and the work you put in. We are honest about that, because real partner programs are built, not bought.