Compare · Partnerize and Awin

Partnerize vs Awin pricing and tracking fees for affiliate programs

Partnerize and Awin land on the same shortlist because both run affiliate and partner programs for brands at scale, both pay publishers on your behalf, and both now describe themselves as partnership platforms rather than affiliate networks. Awin absorbed ShareASale in October 2025, so a lot of US advertisers who never chose Awin are now on it. Partnerize sells to enterprise brands that pay influencers, content publishers, brand-to-brand partners and strategic deals from one contract.

The two could not be more different on price. Awin publishes three plans and a per-sale tracking fee, and you can sign up for the smallest one online. Partnerize publishes no number at all, and instead offers a choice between a fixed license fee and a percentage-based fee, which is a real choice and one that most buyers never model before the sales call.

Every Awin price and plan feature below was read off Awin's US advertiser pricing page in September 2026. Partnerize's terms come from its own pricing page. Where the only figure available is a third-party estimate, we say so and keep it out of the comparison table.

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Ranked by fit · outreach you approve · no marketplace tax

Partner Desk

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Describe your product, find your partners

Partnerships surfaces the companies who should resell, refer, and integrate with you, ranked by a transparent fit score, then drafts the outreach for you to approve.

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Ideal partners for

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Drafted outreach · Drafted outreach

Writing

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Sent

A human approves every outreach before it sends. Nothing goes out automatically.

Partner pipeline

Co-sell revenue

One co-sell overlap surfaced from account mapping. Referral and co-sell revenue tracked per partner.

Interactive preview on sample data · ranked by transparent fit

Sample companies, shown to illustrate the loop · ranked by transparent fit · you approve every outreach · no marketplace tax · you own your partner list

Choose Awin if you want a self-serve affiliate program with a published price, a directory Awin puts at more than a million partners, and you are fine paying a percentage of sale value on top of commission. Choose Partnerize if your program spans affiliates, influencers and brand partnerships at enterprise scale, you want the option of a flat license instead of a percentage, and you have a procurement process that expects a quote anyway. Choose Partnerships if what you are actually short of is good partner companies, and you want AI discovery, drafted outreach you approve and program tracking on flat published pricing with no percentage of revenue.

The short answer

Partnerize or Awin, which one should you buy?

Pick Awin if you want to launch an affiliate program this month on a published price: Access is $49 a month plus a 3.5% tracking fee on each sale, and Accelerate starts at $99 a month with the fee cut to 2.5%. Pick Partnerize if you run an enterprise program that also pays influencers, brand-to-brand partners and strategic deals, you want to choose between a flat license fee and a percentage-based fee, and you can wait for a quote. Just remember that Awin charges its fee on the sale value, not on the commission, so on a 6% commission Awin takes more than half of what the partner earns.

Pricing re-verified on each vendor's own pricing page

Partnerize and Awin at a glance

Awin published plans: Access $49/mo plus 3.5% tracking fee, Accelerate from $99/mo plus 2.5%, Advanced custom pricing
What the Awin fee is charged on: Transaction value. Awin's own example: on a $100 sale with 6% commission the partner gets $6 and Awin gets $3.50
Awin Access terms: First month free, three-month minimum contract, 14-day cancellation notice, three commission groups, no API
Partnerize published pricing: None. Its pricing page offers a fixed license fee or a percentage-based fee and asks you to contact sales
Partnerize on extra fees: States its pricing is all inclusive: no tariff-based pricing, no overage penalties, no integration fees
Who owns them: Awin: Axel Springer (80%) and United Internet (20%); a sale has been explored since 2025. Partnerize: Performance Horizon Group Limited, Newcastle, UK
What neither one does: Find and recruit reseller, integration or co-marketing partner companies for a B2B program
Partnerships pricing: $47, $119 and $269 a month billed yearly, flat, no cut of partner revenue

Side by side

Partnerize and Awin vs Partnerships, honestly

A fair look at what each does well. Both are capable tools. Here is where they differ.

What matters	Partnerships	Partnerize and Awin
Published pricing	Yes. $47, $119 and $269 a month billed yearly	Awin: yes, $49 and from $99 a month plus a tracking fee, Advanced on request. Partnerize: no, quote only
Percentage of partner revenue	None	Awin: 3.5% of sale value on Access, 2.5% on Accelerate. Partnerize: optional, as a percentage-based fee you choose instead of a license
Minimum term	None beyond the billing period you choose	Awin Access: three months with 14-day notice. Accelerate and Advanced: contract terms on request. Partnerize: not published
Finds new partner companies	Yes. AI discovery ranks candidates by a transparent fit score with the reasons shown	Both offer a partner directory or marketplace to search. Neither researches and ranks partner companies against your product for you
Recruiting outreach	Drafted per candidate, and a person approves each message before it sends	Automated partner emails and a communication center aimed at partners already in the program
Partner payments	Not a payment processor	Both pay partners for you. Awin lists secure payment processing from Accelerate up; Partnerize includes payments in its platform
Best fit	B2B and SaaS teams building a partner program from a small base	Awin: retail, travel, finance and DTC brands that want to start fast. Partnerize: enterprise brands with a mixed partner portfolio

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

Verified figures

Partnerize vs Awin, side by side

Awin rows come from awin.com/us/pricing/advertisers. Partnerize rows come from partnerize.com/pricing. Checked September 2026. Where a vendor publishes no number, the cell says so.

	Partnerize	Awin	Partnerships
What it is	Partnership automation platform for affiliate, influencer and brand partnerships	Global affiliate network and partner marketing platform	AI partner discovery plus program management
Published price	None. Contact sales	Access $49/mo, Accelerate from $99/mo, Advanced custom	$47, $119 and $269 a month billed yearly
Cut of partner revenue	Your choice: fixed license fee or percentage-based fee, rate not published	3.5% of sale value on Access, 2.5% on Accelerate, charged on top of commission	None
Overage or integration fees	States none: all inclusive, no overage penalties, no integration fees	None listed. Tracking fee scales with sales	None
Contract	Not published	Access: three-month minimum, 14-day notice, first month free. Others on request	Monthly or yearly, published
Partner directory	Partner discovery inside the platform	Directory Awin puts at 1M+ partners, plus personalized recommendations	Not a marketplace. Ranks partner companies that fit your product
API access	Yes	Accelerate and Advanced only	Export of the partner list
Commission rules	Flexible, contract by contract	Three groups on Access, unlimited on Accelerate, custom tracking rules on Advanced	Revenue tracked per partner, no commission engine
Team seats	Not published	Unlimited on every plan	Included in each plan
Best fit	Enterprise brands paying many partner types	Brands that want a self-serve affiliate program now	Programs short on good partners, on flat pricing

Partnerize publishes no figure for either its license fee or its percentage-based fee, and third-party estimates vary too widely to be useful, so no Partnerize number appears in this table. Ask for a written quote under both models and ask what the percentage is charged on.

Why teams pick Partnerships

AI prospecting and drafted outreach, with no marketplace tax

Why 3.5% of the sale is not 3.5% of your cost

Awin's headline is $49 a month, and that number is almost irrelevant to what you will pay. The real line is the tracking fee, which Awin charges on the transaction value rather than on the commission. Awin's own example makes it plain: on a $100 sale with a 6% commission, the partner receives $6 and Awin receives $3.50. So on a 6% program the network takes 58 cents for every dollar the partner earns. On a 10% program it takes 35 cents, and on a 3% program the network earns more than the partner does. Run the ladder at your volume. A brand tracking $50,000 a month in partner sales on Access pays $49 plus $1,750 in tracking fees, so $1,799 a month, on top of the commission it pays partners. The same brand on Accelerate pays $99 plus $1,250, so $1,349, before any uplift on the 'from $99' plan fee. At $500,000 a month the fee is $17,500 on Access and $12,500 on Accelerate. The one-point difference between the two plans is worth $50 a month at $5,000 in monthly partner sales, which means Accelerate pays for its own $50 increase the moment a program clears $5,000 a month in tracked revenue. Almost nobody should stay on Access past the free first month unless their program is genuinely tiny. Partnerize gives you a lever Awin does not: a fixed license fee instead of a percentage. That is the whole reason enterprise brands pick it. If your partner channel drives $5 million a year, a percentage fee at Awin's rates is $125,000 to $175,000 a year, and a flat license that comes in under that is a better deal no matter how it looks on the first invoice. Partnerize also states in public that it charges no overage penalties and no integration fees, which matters because those two lines are where enterprise affiliate contracts usually grow. The question to put in writing to Partnerize is what the percentage-based option is charged on. A percentage of partner payouts and a percentage of sale value differ by a factor of sixteen on a 6% commission program. Get that answer before you compare it to Awin's 3.5%.

Where Awin is genuinely stronger

Awin is the one you can start using this week. The Access plan signs up online, the first month is free, the minimum term is three months, and every plan includes unlimited team seats. For a retail, travel, finance or DTC brand that wants an affiliate program running before the next quarter, that is the decisive advantage, and it is why so many first programs end up here. The network is also large. Awin describes a directory of more than a million partners, and it grew again in October 2025 when the ShareASale platform closed and its advertisers and publishers moved across. If your buyers are consumers, the coupon, cashback, loyalty and content publishers you need are already on the network, and Awin's personalized recommendations will surface them. The plan grid is honest about what the cheap tier leaves out, which is more than the price suggests. Access has no API, no branded private network, no customer journey analysis, no benchmarking, no custom reports, and only three commission groups built from product ID, product category and new-versus-existing customer. Secure partner payment processing and flexible invoicing are listed on Accelerate and Advanced only. So Access is a way to prove a program works. Accelerate is where you run one.

Where Partnerize is genuinely stronger

Partnerize is built for programs that outgrew the idea of an affiliate network. It tracks and pays affiliates, influencers, content publishers, brand-to-brand partners and strategic partnerships from one platform, pays partners through its own payments module, and has invested in measurement of AI-driven discovery, including its acquisition of Konnecto in June 2025. Enterprise brands with a partnerships team, an agency and a procurement department are its natural customers. The commercial model is the second strength. Choosing a fixed license fee over a percentage is only available to you at Partnerize, and for a large program it can be worth six figures a year. Its public statement that pricing is all inclusive, with no overage penalties and no integration fees, is also a stronger commitment than most competitors make in writing. The cost of that strength is the wrapper. There is no published price, no self-serve signup and no free month. You will not know what Partnerize costs until you have sat through a discovery call, and if you are launching your first program with a handful of partners, that process is heavier than the program it is meant to run.

What neither platform does, and when that is the real problem

Both platforms start working on the day a partner signs. Awin gives you a directory to search and Partnerize gives you discovery inside the platform, but neither goes out and researches which companies already sell to your buyers, checks that they fit your product, and writes to them. For a consumer brand whose partners are publishers and creators, that is fine, because the publishers come to the network. For a B2B or SaaS company whose partners are other companies, resellers, integration partners and agencies, the network model does not apply, and the shortage is upstream of any tracking platform. That gap is what Partnerships is built for. It finds reseller, referral, integration and co-marketing partner companies ranked by a transparent fit score with the reasons shown, drafts recruiting outreach that a person edits and approves before anything sends, and tracks each partner from first contact through onboarding, deal registration and partner-sourced revenue. Pricing is $47, $119 or $269 a month billed yearly, with no percentage of partner revenue and no minimum term beyond the billing period. It is not an affiliate network and it does not pay publishers. If you sell to consumers and your program is coupon sites and creators, buy Awin or Partnerize. If you sell to businesses and the job is finding the partners in the first place, start here, and run a tracker alongside it if you ever need one.

Good questions

Partnerize and Awin vs Partnerships, answered

For a brand launching or running a self-serve affiliate program on a published price, yes. Awin costs $49 a month plus a 3.5% tracking fee on Access, or from $99 a month plus 2.5% on Accelerate, and you can start online. For an enterprise program that pays influencers and brand partners as well as affiliates and wants a flat license fee instead of a percentage, Partnerize is the stronger platform, at a price you only learn from sales.

Awin publishes three advertiser plans. Access is $49 a month plus a 3.5% tracking fee on each transaction, with the first month free and a three-month minimum term. Accelerate starts at $99 a month plus a 2.5% tracking fee. Advanced is custom priced. Partner commission is paid on top of these fees, and Awin charges its fee on the sale value, not the commission.

Partnerize does not publish prices. Its pricing page offers two models, a fixed platform license fee or a percentage-based fee, and states that pricing is all inclusive with no overage penalties and no integration fees. No rate is published for either model, so ask Partnerize for a written quote under both and ask whether the percentage applies to partner payouts or to sale value.

Yes. Awin charges a tracking fee on transaction value: 3.5% on the Access plan and 2.5% on Accelerate, in addition to the commission you pay partners. Awin's own example is a $100 sale with a 6% commission, where the partner gets $6 and Awin gets $3.50. Businesses without transaction values, such as finance or telecom, are offered alternative rates.

For the free first month and a three-month test, yes. It includes the partner directory, recommendations, campaign tools and standard reports. It leaves out the API, a branded private network, journey analysis, benchmarking, custom reports and secure partner payment processing, and it caps you at three commission groups. Once a program tracks more than $5,000 a month in sales, the 2.5% fee on Accelerate already covers its higher plan price.

Partnerize states on its pricing page that its pricing is all inclusive, that it does not use tariff-based pricing, does not charge overage penalties when a program performs above expectations, and does not charge extra for program integrations. Get that language into your contract, because it is the main commercial difference from a percentage-of-sales network.

Awin bought ShareASale in 2017 and ran it as a separate brand until 2025. Awin then migrated ShareASale's advertisers and publishers onto the Awin platform and closed the ShareASale platform on October 6, 2025. If you were a ShareASale advertiser, your program is now on Awin under its current plans.

Yes. Partnerships publishes $47, $119 and $269 a month billed yearly with no percentage of partner revenue. It is built for B2B and SaaS programs that need to find and recruit partner companies, not for paying consumer publishers, so it replaces the recruiting side of the job rather than the network.

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Find your partners with Partnerships

Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.

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Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax