Compare · Awin

Awin alternative and Awin competitors compared with ShareASale alternatives on what they really charge

Awin is one of the few affiliate networks that tells you what it costs before you talk to anyone. Access is $49 a month plus 3.5% of every partner-driven sale, Accelerate starts at $99 plus 2.5%, and the first month on Access is free. Behind that price sits a partner directory Awin puts at more than a million partners. Since 2025 it has also been the home of every former ShareASale merchant, because Awin moved ShareASale onto its own platform and retired the old network.

That last change is why a lot of US brands are looking at alternatives right now. A merchant who signed up with ShareASale years ago did not choose Awin. It arrived with the migration, along with Awin's fee structure, and the first few Awin invoices are when most of them start comparing.

The honest answer is that Awin is hard to undercut at small volume and easy to undercut at large volume. Its fee is a percentage of sale value, so it grows with every dollar partners drive, and at higher commission rates or higher revenue a payout-based meter or a flat fee wins. This page shows where that crossover sits, using only the prices each vendor publishes, and says so plainly when a vendor publishes nothing.

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Ranked by fit · outreach you approve · no marketplace tax

Partner Desk

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Describe your product, find your partners

Partnerships surfaces the companies who should resell, refer, and integrate with you, ranked by a transparent fit score, then drafts the outreach for you to approve.

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Partner pipeline

Co-sell revenue

One co-sell overlap surfaced from account mapping. Referral and co-sell revenue tracked per partner.

Interactive preview on sample data · ranked by transparent fit

Sample companies, shown to illustrate the loop · ranked by transparent fit · you approve every outreach · no marketplace tax · you own your partner list

Stay on Awin if you need a publisher network from day one and your partner sales are modest. Choose impact.com if you want to own contracts and your volume is high enough that a payout-based meter beats a share of sales. Look at CJ Affiliate if you are a large retail brand prepared to negotiate a private quote. Choose Partnerships if the partners you need are companies, such as resellers, agencies and integration partners, and the job is finding and recruiting them on a flat published fee.

The short answer

What is the best Awin alternative?

It depends on what you are paying Awin for. If you want your own contracts across affiliates, creators and referral partners, impact.com is the closest swap, from $30 a month on Starter and $500 on Essentials, where its help center bills 20% of partner payouts above $2,500. If you want a bigger managed network and can negotiate, CJ Affiliate is the other large option, though it publishes no advertiser price. If your partners are B2B companies rather than publishers, no affiliate network solves that, and a platform that finds and ranks partner companies on a flat fee is the better buy. Awin itself stays the right answer for a brand that needs publishers from day one on a published price.

Pricing re-verified on each vendor's own pricing page

Awin at a glance

Awin published plans: Access $49/mo plus a 3.5% tracking fee per transaction, first month free, three-month minimum with 14-day notice. Accelerate from $99/mo plus 2.5%. Advanced on custom pricing
What the Awin percentage is charged on: Sale value. Awin's own example: on a $100 sale at 6% commission the partner earns $6 and Awin takes $3.50 on Access or $2.50 on Accelerate
Awin network size: Awin describes its partner directory as more than a million partners, available from the Access plan
Awin ownership: Axel Springer 80%, United Internet 20%
What happened to ShareASale: Awin moved ShareASale advertisers and publishers onto the Awin platform during 2025 and retired ShareASale as a separate network. Former ShareASale merchants are now Awin advertisers on Awin pricing
impact.com published plans: Starter from $30/mo, Essentials from $500/mo, Pro from $2,500/mo, Enterprise on request, plus a 2.5% fee on partner-driven transactions on the plans page
impact.com Essentials self-serve billing: Per its help center: $500 a month including $2,500 of partner payouts, then 20% of payouts above that. Sales-assisted contracts may differ
CJ Affiliate pricing: Not published. Every advertiser is quoted privately after a Get Started form
Partnerships pricing: $47, $119 and $269 a month, flat and published, with no share of partner revenue

Side by side

Awin vs Partnerships, honestly

A fair look at what each does well. Both are capable tools. Here is where they differ.

What matters	Partnerships	Awin
Published pricing	Yes. $47, $119 and $269 a month, flat	Awin publishes Access and Accelerate. impact.com publishes four tiers. CJ publishes nothing
Percentage of partner revenue	None	Awin 3.5% or 2.5% of sale value. impact.com 2.5% on partner-driven transactions per its plans page, or 20% of payouts over $2,500 on self-serve Essentials per its help center
Minimum term	Monthly	Awin Access: three months with 14-day notice. impact.com: monthly or annual
Publisher network	Not a marketplace. Ranks partner companies that fit your product	Awin: 1M+ partner directory from Access. impact.com: 90,000-partner marketplace from Essentials
Finds new B2B partner companies	Yes. AI discovery ranks candidates by a transparent fit score with the reasons shown	Awin, impact.com and CJ are built around publishers and creators
Best fit	B2B and SaaS teams building a partner program from a small base	Awin: brands that need publishers fast. impact.com: brands running several partner types at volume. CJ: large retail brands

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

Verified figures

Awin alternatives, side by side on published prices

Awin rows come from awin.com/us/pricing/advertisers. impact.com rows come from impact.com/plans-b2b and its help center billing articles. CJ rows come from cj.com. Where a vendor publishes no number, the cell says so.

	Awin	impact.com	CJ Affiliate	Partnerships
What it is	Affiliate network and partner marketing platform	Partnership management platform	Affiliate network with managed service	AI partner discovery plus program management
Entry plan	Access: $49/mo, first month free	Starter: from $30/mo	Quoted privately	Starter: $47/mo
Mid plans	Accelerate: from $99/mo. Advanced: custom	Essentials: from $500/mo. Pro: from $2,500/mo	Quoted privately	Growth $119/mo, Scale $269/mo
Percentage fee	3.5% on Access, 2.5% on Accelerate	2.5% per the plans page. Self-serve Essentials per the help center: 20% of payouts over $2,500	A share of the commission, rate not published	None
What the percentage is charged on	Sale value	Partner-driven transactions, or payouts on self-serve Essentials	The commission you pay publishers	Not applicable
Monthly fee at $50,000 partner sales, 6% commission	$1,799 Access, $1,349 Accelerate	$600 on self-serve Essentials by the help center meter	Cannot be calculated, no published rate	$47 to $269 flat
Minimum term	Three months on Access, 14-day notice	Monthly, annual option	Not published	Monthly
Partner network	Directory of 1M+ partners	Marketplace of 90,000 partners, from Essentials	167,000+ publishers	Not a marketplace. Ranks partner companies by fit
Finds B2B partner companies	No	No	No	Yes
Best fit	Brands that need publishers from day one	Brands running several partner types at volume	Large retail and travel brands	B2B programs short on good partner companies

Awin Accelerate and all impact.com plan prices are floors ("from"). impact.com also charges a one-time setup fee. Every percentage fee is charged in addition to the commission you pay partners.

Why teams pick Partnerships

AI prospecting and drafted outreach, with no marketplace tax

Why ShareASale merchants are shopping now

For years ShareASale was the default first network for US small and mid-size ecommerce brands. In 2025 Awin, which already owned it, moved every ShareASale account onto the Awin platform and retired ShareASale as a separate network. Tracking carried over without a reinstall, which was the point, and most merchants had to do very little. What carried over too was Awin's pricing model. A brand that joined ShareASale on one fee structure is now billed as an Awin advertiser, on a percentage of sale value plus a monthly platform fee. That is a perfectly reasonable model, but it is a new one for those merchants, and they did not pick it. If you are one of them, this is a natural moment to price the market once, with numbers, rather than accept the default.

The arithmetic of when Awin is cheap and when it is not

Awin charges on sale value. On its own example, a $100 sale at 6% commission pays the partner $6 and Awin $2.50 on Accelerate. That $2.50 is 42% of what the partner earned, and the ratio rises as your commission rate falls. At a 3% commission, Awin's 2.5% of the sale is 83% of the partner's payout. A payout-based meter works the other way. impact.com's help center describes self-serve Essentials as $500 a month including $2,500 of partner payouts, then 20% of payouts above that. At a 6% commission, 20% of payouts is 1.2% of sales, about half of Awin Accelerate's rate. The two cross at a 12.5% commission rate: below it, a 20% payout meter is cheaper than 2.5% of sales, above it Awin is. Volume matters too. At $10,000 a month of partner sales, Awin Accelerate costs $349 and Essentials costs its $500 floor, so Awin wins. At $50,000 a month, Accelerate is $1,349 and Essentials is $600. At $200,000, it is $5,099 against $2,400. One caution: impact.com's plans page also lists a 2.5% transaction fee on every edition, and its help center notes sales-assisted contracts may be billed differently. Get the fee base written into the order form before you rely on these numbers.

impact.com as the closest swap if you want to own the program

Awin is a network you join. impact.com is software you run. If what bothers you about Awin is less the fee and more that the relationship with your partners runs through a network, impact.com is the obvious comparison. Your contracts, your terms, and one system for affiliates, influencers, creators and referral partners. The trade-off is where the marketplace sits. Awin's directory of more than a million partners is available from its $49 Access plan. impact.com's 90,000-partner marketplace starts at Essentials, $500 a month. Starter at $30 gives you tracking, promo codes and payouts, but no directory. So a small brand that relies on being discovered by publishers will usually do better staying on Awin, and a larger brand with an existing partner base is the one that saves money by moving.

CJ Affiliate as a bigger managed network with no price until you ask

CJ is the other large network US brands shortlist, with over 3,800 brands and more than 167,000 publishers, inside Publicis Groupe. It suits large retail, travel and finance advertisers that want a managed relationship. It does not suit anyone who left Awin because they wanted clearer costs. CJ publishes no advertiser price. Every advertiser is quoted privately after a Get Started form, and its fee is a share of the commission rather than a share of sales, which makes a CJ quote hard to compare against Awin without converting it first. Multiply CJ's quoted share by your commission rate to get a percentage of sale value, then put that next to Awin's 3.5% or 2.5%.

When no affiliate network is the answer

Some brands look for an Awin alternative because the network simply does not contain the partners they need. That is almost always a B2B problem. Awin, impact.com and CJ are built around publishers, content sites, coupon and cashback sites, and creators. If your best partners are software resellers, agencies, consultancies and integration partners, they are not browsing a directory for programs to join. They have to be found and approached, one company at a time. Partnerships does that part. It researches companies that already sell to your buyers, ranks them with a transparent fit score, drafts outreach a person on your team approves, and tracks the partner revenue that follows. It costs $47, $119 or $269 a month, flat, with no percentage of the revenue partners bring in, so the fee does not rise as the program works.

Good questions

Awin vs Partnerships, answered

For brands that want their own contracts across affiliates, creators and referral partners, impact.com is the closest alternative, from $30 a month on Starter and $500 on Essentials with its marketplace. For a large managed network, CJ Affiliate, which quotes privately. For B2B programs whose partners are companies rather than publishers, a partner discovery platform such as Partnerships at a flat $47 to $269 a month.

Awin Access costs $49 a month plus a 3.5% tracking fee on each partner-driven transaction, with the first month free and a three-month minimum term. Accelerate starts at $99 a month plus 2.5%. Advanced is custom priced. The percentage is charged on sale value, on top of the commission you pay partners.

Awin, which already owned ShareASale, moved ShareASale advertisers and publishers onto the Awin platform during 2025 and retired ShareASale as a separate network. Tracking carried over without advertisers reinstalling anything. Former ShareASale merchants now use the Awin interface and are billed on Awin pricing.

At small volume, usually not, because impact.com's marketplace starts at $500 a month while Awin's directory comes with a $49 plan. At higher volume it can be. On impact.com's self-serve Essentials meter of 20% of payouts over $2,500, a program with $50,000 of monthly partner sales at 6% commission pays about $600, against $1,349 on Awin Accelerate.

In the US, Awin's main competitors are impact.com, CJ Affiliate, Rakuten Advertising and Partnerize for network and enterprise programs, and in-house trackers such as Rewardful, FirstPromoter and Tapfiliate for SaaS companies running their own affiliate programs. Which one fits depends on whether you need a publisher network or your own software.

Yes. Awin charges a tracking fee on each partner-driven transaction, calculated on sale value: 3.5% on Access and 2.5% on Accelerate. On a $100 sale at 6% commission, the partner earns $6 and Awin takes $3.50 or $2.50. That fee is in addition to the commission and the monthly platform charge.

On the Access plan, Awin sets a three-month minimum term with 14 days' notice to cancel. It does not publish a minimum term for Accelerate. Before switching, export your partner list, commission history and contact details, since those relationships are what you are moving, not the tracking code.

Yes. Awin, impact.com and CJ are built around publishers and creators. For a B2B or SaaS program whose partners are resellers, agencies and integration partners, Partnerships finds and ranks those companies by fit, drafts outreach you approve, and tracks partner revenue, at $47, $119 or $269 a month with no share of partner revenue.

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See every use case

Find your partners with Partnerships

Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.

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Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax