Compare · GoAffPro and UpPromote
GoAffPro vs UpPromote pricing and fees (UpPromote vs GoAffPro) for Shopify affiliate programs
GoAffPro and UpPromote are the two affiliate apps most Shopify brands shortlist first, and both start free. They part ways the moment a program starts earning. GoAffPro charges a flat monthly fee that does not change with sales. UpPromote charges a lower monthly fee plus a percentage of every referral sale you approve, and it caps how many referrals each plan can review.
Both vendors publish their prices, so the comparison can be done with real numbers rather than impressions. This page puts the current plans side by side, prices both apps at six levels of monthly affiliate sales, and is plain about what UpPromote gives you for the extra money. Several comparisons in circulation, including GoAffPro's own, still quote prices neither vendor charges today, so every figure here comes from the vendors' current pricing pages and Shopify App Store listings.
Ranked by fit · outreach you approve · no marketplace tax
Describe your product, find your partners
Partnerships surfaces the companies who should resell, refer, and integrate with you, ranked by a transparent fit score, then drafts the outreach for you to approve.
Ideal partners for
ranked by fitDrafted outreach · Drafted outreach
WritingClick a match to draft a first-touch message in your voice.
A human approves every outreach before it sends. Nothing goes out automatically.
Partner pipeline
One co-sell overlap surfaced from account mapping. Referral and co-sell revenue tracked per partner.
Interactive preview on sample data · ranked by transparent fit
Sample companies, shown to illustrate the loop · ranked by transparent fit · you approve every outreach · no marketplace tax · you own your partner list
Choose GoAffPro if you want the lowest fixed cost, sell on more than one storefront, and recruit affiliates yourself. Choose UpPromote if you sell only on Shopify and want its marketplace and support, and the 1% to 2% fee is worth it to you. Choose Partnerships if the partners you need are companies, such as complementary brands, agencies and resellers, and the job is finding and recruiting them on a flat published fee.
The short answer
GoAffPro or UpPromote, which one should you buy?
Buy GoAffPro if cost decides it and you already know your affiliates: Premium is a flat $49 a month and Business starts at $99, with no share of sales, so above $3,000 a month in affiliate sales it is cheaper at every level. Buy UpPromote if you want its affiliate marketplace to help recruit creators and you value deep Shopify support enough to pay $29.99 to $199.99 a month plus 1% to 2% of approved referral sales. At $50,000 a month in affiliate sales the difference is about $600 a month.
Pricing re-verified on each vendor's own pricing page
- GoAffPro published plans
- Hobby free, Premium $49/mo, Business from $99/mo, Enterprise custom. No percentage of sales on any plan
- UpPromote published plans
- Free, Growth $29.99/mo plus 2%, Professional $89.99/mo plus 1.5%, Enterprise $199.99/mo plus 1% of approved referral sales
- Free plan limits
- GoAffPro: unlimited affiliates and sales, recommended under 100 orders a day. UpPromote: up to $3,000 of referral sales reviewed a month
- Monthly review caps
- UpPromote Growth 300 referrals, Professional 600, Enterprise unlimited. GoAffPro publishes no order caps
- Platforms
- GoAffPro: Shopify, WooCommerce, BigCommerce, Wix, Magento, PrestaShop, Ecwid, Squarespace, Webflow. UpPromote: Shopify only
- Trials
- GoAffPro Premium 15 days on the Shopify App Store. UpPromote 14 days on every paid plan
- Annual billing
- GoAffPro: none published. UpPromote: about 17% off, e.g. Growth $24.99/mo billed yearly
- Partnerships pricing
- $47, $119 and $269 a month billed yearly, flat, no cut of partner revenue
Side by side
GoAffPro and UpPromote vs Partnerships, honestly
A fair look at what each does well. Both are capable tools. Here is where they differ.
| What matters | Partnerships | GoAffPro and UpPromote |
|---|---|---|
| Published pricing | Yes. $47, $119 and $269 a month billed yearly | GoAffPro: free, $49, from $99, Enterprise custom. UpPromote: free, $29.99, $89.99, $199.99 |
| Percentage of partner revenue | None | GoAffPro: none. UpPromote: 2%, 1.5% or 1% of approved referral sales by plan |
| Recruits partners for you | Yes. AI discovery ranks partner companies by a transparent fit score with the reasons shown | UpPromote has an affiliate marketplace where creators find programs. GoAffPro does not recruit |
| Kind of partner | Companies: complementary brands, agencies, resellers and integration partners | Individuals: creators, customers and content sites sharing links and codes |
| Recruiting outreach | Drafted per candidate, and a person approves each message before it sends | Signup pages and invite emails for affiliates who apply |
| Best fit | Brands and B2B teams that need partner companies they do not have yet | GoAffPro: cost-first stores on any platform. UpPromote: Shopify brands that want recruiting help and pay a share for it |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.
Verified figures
GoAffPro vs UpPromote, side by side
GoAffPro rows come from goaffpro.com/pricing, its Business plan documentation and its Shopify App Store listing. UpPromote rows come from uppromote.com/pricing. Where a vendor publishes no number, the cell says so.
| GoAffPro | UpPromote | Partnerships | |
|---|---|---|---|
| What it is | Affiliate and referral tracking app for many storefronts | Affiliate and referral app built for Shopify, with a creator marketplace | AI partner discovery plus program management |
| Free plan | Hobby: unlimited affiliates, sales and revenue, recommended under 100 orders a day | Free: up to $3,000 of referral sales reviewed a month, one program | One-time demo, then a paid plan |
| Entry paid plan | Premium: $49/mo | Growth: $29.99/mo plus 2% | Starter: $47/mo billed yearly |
| Mid plan | Business: from $99/mo, quoted by email | Professional: $89.99/mo plus 1.5% | Growth: $119/mo billed yearly |
| Top plan | Enterprise: custom | Enterprise: $199.99/mo plus 1% | Scale $269/mo, Enterprise $499/mo, billed yearly |
| Monthly review cap | None published | 300 referrals on Growth, 600 on Professional, unlimited on Enterprise | Not applicable |
| Multi-level commissions | Premium and up | Professional and up | Not applicable |
| Platforms | Shopify, WooCommerce, BigCommerce, Wix, Magento, PrestaShop, Ecwid, Squarespace, Webflow | Shopify only | Not tied to a storefront |
| Trial | 15 days on Premium | 14 days on every paid plan | One-time demo |
| Annual billing | Not published | Yes, about 17% off monthly | Yearly is the default price |
Commission paid to affiliates comes on top of every plan. UpPromote's percentage is charged when you approve a referral, and it is revoked if the order is fully refunded or canceled in Shopify.
Why teams pick Partnerships
AI prospecting and drafted outreach, with no marketplace tax
What the two apps cost at six program sizes
Here is the monthly bill before commission, using the cheapest UpPromote plan at each level. At $3,000 of affiliate sales: UpPromote Free $0, GoAffPro Premium $49. At $5,000: UpPromote Growth $129.99, GoAffPro $49. At $10,000: Growth $229.99, GoAffPro $49. At $25,000: UpPromote Enterprise $449.99, GoAffPro Business from $99. At $50,000: Enterprise $699.99 against $99. At $100,000: Enterprise $1,199.99 against $99. Inside UpPromote, Professional becomes cheaper than Growth at $12,000 a month and Enterprise becomes cheaper than Professional at $22,000. The review caps can move you sooner. Growth reviews 300 referrals a month, so a store with a $50 average order hits the cap at $15,000 of referral sales and has to move to Professional whatever the percentage math says. GoAffPro publishes no caps, which is why its bill stays flat. The one thing to confirm is the Business price, because GoAffPro quotes it by email and states only the $99 floor.
Where UpPromote earns its percentage
UpPromote is the better buy when the program needs help finding affiliates. Its marketplace lists your program to creators who are looking for brands to promote, which GoAffPro does not do. It is also built only for Shopify, and that focus shows in features such as store credit payouts, a customer referral program on Growth, multi-store sync on Enterprise, and an API and MCP access on Professional. Every paid plan has a 14-day trial and an annual option at about 17% off. If your affiliates come mostly from the marketplace, the fee is effectively a recruiting cost, and it can be cheaper than paying an agency or a person to source creators. If you already know your affiliates, you are paying it for tracking you could get at a flat rate.
Where GoAffPro is the stronger buy
GoAffPro wins on cost and reach. Premium at $49 includes multi-level marketing, a branded portal on your own domain, a payout scheduler and a tax plugin, and none of its plans takes a percentage. It also supports WooCommerce, BigCommerce, Wix, Magento, PrestaShop, Ecwid, Squarespace and Webflow as well as Shopify, so a brand that sells on two storefronts or might move off Shopify keeps one program. The trade is service and certainty. GoAffPro is a tracking and payout tool and will not recruit for you, Business is quoted rather than published, and the company is operated from India, so ask about support hours in US time zones before a big launch. Two widely shared comparisons, including GoAffPro's own page against UpPromote, still show prices of $29 and $21.99 that neither vendor charges today. Price from the current pricing pages, not from comparison posts.
What neither app does, and when that is the real problem
Both apps assume your partners are individuals who share a link or a code: creators, loyal customers and content sites. For most direct-to-consumer brands that is the right model, and one of these two is the right tool for it. They do not find the partners that are companies. A complementary brand to bundle with, an agency that builds stores for your buyers, a retailer or distributor that could carry your line: none of them applies through an affiliate signup page. Partnerships researches the companies that already reach your customers, ranks them by a fit score with the reasons shown, drafts the first outreach for a person to approve, and tracks the revenue each partner brings. It costs a flat $47, $119 or $269 a month billed yearly with no share of partner revenue, and brands often run it next to an affiliate app rather than instead of one.
Good questions
GoAffPro and UpPromote vs Partnerships, answered
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Find your partners with Partnerships
Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.
Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax