By capability · Partner program management

Partner program management software that fills the program, not just files it

Partner program management software is supposed to run a program end to end: recruit the right partners, get them productive, and prove what they produced. Most tools only do the middle part. They give you a portal and a deal registration form, then leave the hardest job, finding partners worth recruiting, to whoever on your team has a spare afternoon.

Partnerships covers the part that usually stalls. Describe your product and the BD agent surfaces reseller, affiliate, integration, and co-marketing companies ranked by a transparent fit score, with the reasons behind each one. It drafts the recruiting message for you to edit and approve, nothing sends on its own, then carries the partner through onboarding into a tracked pipeline where referral and co-sell revenue roll up per partner. Pricing is flat, so signing your fiftieth partner costs the same as your fifth.

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Ranked by fit · you approve every outreach · no marketplace tax

Partner Desk

You approve before anything sends

Try

Describe your product, find your partners

Partnerships surfaces the companies who should resell, refer, and integrate with you, ranked by a transparent fit score, then drafts the outreach for you to approve.

You fit Partner

↑ pick a product and hit Find partners

Ideal partners for

ranked by fit

Drafted outreach · Drafted outreach

Writing

Click a match to draft a first-touch message in your voice.

Sent

A human approves every outreach before it sends. Nothing goes out automatically.

Partner pipeline

Co-sell revenue

One co-sell overlap surfaced from account mapping. Referral and co-sell revenue tracked per partner.

Live, interactive · ranked by transparent fit

Ranked by transparent fit · you approve every outreach · no marketplace tax · you own your partner list

Resellers Affiliates Integrations Co-marketing

Works alongside your CRM

Flat pricing · no marketplace tax

Why it works

What your team gets with partner program management

Recruit, do not just administer

The agent finds partner companies that fit your product and ranks them with reasons, so the program has a real pipeline instead of whoever happened to apply.

Onboard to first deal

Approved partners move straight into onboarding and a tracked pipeline, so you can see how long it takes each one to reach their first referral or registered deal.

Prove the revenue

Referral and co-sell revenue roll up per partner, which is the number that decides whether the program survives its next budget review.

What it handles

Find the partner, draft the outreach, track the revenue

Partnerships surfaces ideal partner companies ranked by fit, drafts the first-touch message for you to approve, and tracks the referral and co-sell revenue each one drives, all in one place.

Build the partner program from an empty list, not an empty portal
Score every candidate partner by fit before you spend time on them
Draft and approve recruiting outreach in minutes, never auto-sent
Onboard partners and track time to their first deal
Report partner-sourced and co-sell revenue per partner

MATCHED PARTNER Active

Lumen Commerce Integration

Shared audience Complementary

Outreach drafted

Approved

First-touch written in your voice. You approve before anything sends.

Discovered · Contacted · Active Co-sell $4,200

Why Partnerships

Partners found, outreach drafted, revenue tracked

Not a static directory, not a tool that only manages partners you already found. Partnerships does the prospecting, drafts the outreach you approve, and tracks the revenue, on flat pricing with no marketplace tax.

Ranked by fit

Describe your product and the agent surfaces ideal partners with a transparent fit score and the reasons each one matched.

Outreach you approve

The agent drafts the first-touch message in your voice. A human approves before anything sends. Never an auto-blast.

Yours to keep

Flat SaaS pricing, no percentage of partner revenue, and you own and can export your partner list anytime.

Good questions

Questions about partner program management

Partner program management software is the system a company uses to run its partner program end to end: recruiting partners, onboarding and enabling them, registering deals, and measuring the revenue each partner drives. It differs from a CRM because it is built around the partner journey rather than the customer journey.

Check three things most demos skip. Does it help you find partners, or only manage the ones you already have? Does the pricing scale with your partner count, and does the vendor take a percentage of partner revenue? And can it prove partner-sourced revenue, since that is the number your finance team will ask for.

Read every partnerships question

Explore more

More ways teams build partnerships with Partnerships

Affiliate program software

Find affiliates by fit, draft outreach you approve, track every payout.

Learn more

Partner relationship management software

Run the whole partner lifecycle, from discovery to revenue, in one place.

Learn more

Partner management software

Manage partners end to end without giving up a cut of their revenue.

Learn more

See every use case See pricing Back to the platform

Find your ideal partners and draft the outreach.

Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.

See pricing

Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax