By audience · Integration partnerships

Integration partnerships: find integration partners and manage partner integrations

Integration partnerships compound when you connect with apps your customers already use. Partnerships finds those apps. The BD agent surfaces complementary products whose users overlap yours, ranked by fit with reasons, then drafts the outreach your team approves to open a technical and go-to-market conversation.

Once an integration partner is in, you coordinate the relationship and track the co-sell and referral revenue the integration produces. Flat SaaS pricing, no cut of integration-driven revenue, and you own the partner relationships you build.

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Ranked by fit · you approve every outreach · no marketplace tax

Partner Desk

You approve before anything sends

Try

Describe your product, find your partners

Partnerships surfaces the companies who should resell, refer, and integrate with you, ranked by a transparent fit score, then drafts the outreach for you to approve.

You fit Partner

↑ pick a product and hit Find partners

Ideal partners for

ranked by fit

Drafted outreach · Drafted outreach

Writing

Click a match to draft a first-touch message in your voice.

Sent

A human approves every outreach before it sends. Nothing goes out automatically.

Partner pipeline

Co-sell revenue

One co-sell overlap surfaced from account mapping. Referral and co-sell revenue tracked per partner.

Live, interactive · ranked by transparent fit

Ranked by transparent fit · you approve every outreach · no marketplace tax · you own your partner list

Resellers Affiliates Integrations Co-marketing

Works alongside your CRM

Flat pricing · no marketplace tax

The short answer

What are integration partnerships?

Integration partnerships are agreements between two software companies to connect their products so shared customers can use both together, usually followed by joint marketing and co-selling to those overlapping users. They differ from resellers, who sell your product for a margin, and from affiliates, who send traffic for a commission. The hard part is not building the integration, it is picking which apps are worth building with and getting the first conversation.

Last updated July 2026

At a glance

Also called: Technology partnerships, tech partners, app partnerships
Typical trigger: Overlapping customer base, adjacent workflow
Revenue model: Co-sell and referral, rarely a resale margin
Usual bottleneck: Choosing which apps, and getting a reply
Partnerships pricing: Flat SaaS, no cut of integration revenue

Side by side

Integration partnerships vs the other partner types

What each partner type actually does, and what you owe them.

Partner type	What they do	How they are paid	Best when
Integration partner	Builds or maintains a product connection with you, then co-markets and co-sells to shared users	Usually nothing directly. Value is the shared customer and co-sell pipeline	Your customers already run both products side by side
Reseller	Sells your product under their own contract and owns the customer relationship	A margin or discount off list price	You need geographic or vertical coverage you do not have
Referral partner	Introduces you to a prospect and hands off	A one-time or recurring fee on closed revenue	Consultants and agencies already advising your buyers
Affiliate	Drives self-serve signups through a tracked link	A percentage commission on subscription revenue	You sell self-serve and the purchase needs no salesperson
Co-marketing partner	Runs joint content, webinars, or campaigns with you	Nothing. Both sides trade audience access	Two similar-sized audiences with little product overlap

One company can occupy more than one row. An integration partner that also resells is common in mid-market SaaS.

Why it works

What your team gets with integration partnerships

Find complementary apps

The agent surfaces products whose users overlap yours, ranked by fit with reasons.

Open the right conversation

Drafted, approved outreach starts both the technical and go-to-market sides of the partnership.

Track co-sell value

See the co-sell and referral revenue your integrations produce, with no cut taken.

What it handles

Find the partner, draft the outreach, track the revenue

Partnerships surfaces ideal partner companies ranked by fit, drafts the first-touch message for you to approve, and tracks the referral and co-sell revenue each one drives, all in one place.

Find complementary apps your users already use
See fit scores and reasons for each app
Draft and approve outreach to integration partners
Coordinate the go-to-market side, not just the API
Track co-sell revenue from each integration

MATCHED PARTNER Active

Lumen Commerce Integration

Shared audience Complementary

Outreach drafted

Approved

First-touch written in your voice. You approve before anything sends.

Discovered · Contacted · Active Co-sell $4,200

Why Partnerships

Partners found, outreach drafted, revenue tracked

Not a static directory, not a tool that only manages partners you already found. Partnerships does the prospecting, drafts the outreach you approve, and tracks the revenue, on flat pricing with no marketplace tax.

Ranked by fit

Describe your product and the agent surfaces ideal partners with a transparent fit score and the reasons each one matched.

Outreach you approve

The agent drafts the first-touch message in your voice. A human approves before anything sends. Never an auto-blast.

Yours to keep

Flat SaaS pricing, no percentage of partner revenue, and you own and can export your partner list anytime.

Good questions

Questions about integration partnerships

The BD agent reads public product and user signals to surface complementary apps whose users overlap yours, ranked by fit with reasons. It drafts outreach your team approves, so you reach the integration partners most likely to drive shared value.

A SaaS integration partnership is an agreement between two software products to connect through their APIs so shared customers can use both together, usually followed by joint marketing and co-selling to those overlapping users. The technical work is building and maintaining the connection; the partnership work is choosing which apps are worth integrating with and running the go-to-market side. Partnerships finds the apps whose users overlap yours, so the integration effort goes toward partners that can actually move revenue.

Rank candidate apps by how much their user base overlaps yours and how naturally the two products sit in the same workflow, not by which integration is easiest to build. Partnerships scores complementary apps by fit with the reasoning shown, so you build the partner integrations most likely to produce co-sell and referral revenue rather than the ones that were simply requested loudest.

Yes. Integration partnerships are not just an API connection. The platform helps you open the go-to-market conversation and tracks the co-sell and referral revenue the integration produces. Pricing is flat with no cut of that revenue, and the relationships are yours.

Read every partnerships question

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Affiliate program software

Find affiliates by fit, draft outreach you approve, track every payout.

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See every use case See pricing Back to the platform

Find your ideal partners and draft the outreach.

Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.

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Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax