Compare · FirstPromoter and Tolt
FirstPromoter vs Tolt pricing and revenue caps for SaaS affiliate programs
These two come up together because they are the same shape of product at nearly the same price: affiliate tracking that plugs into your billing system, gives partners a branded portal and a referral link, and handles the payouts. Both publish real numbers, both offer a 14-day trial with no credit card, and both are built for SaaS rather than ecommerce. FirstPromoter has been at it since 2016; Tolt is the newer entrant aimed squarely at startups.
The pricing looks similar until you read what each dollar buys. Both gate their plans on monthly revenue earned through affiliates, but Tolt's ceilings are higher at every comparable price: its $69 entry plan covers $10,000 a month where FirstPromoter's $49 plan covers $5,000, and at an identical $99 Tolt covers $20,000 against FirstPromoter's $15,000. FirstPromoter is the cheaper way in; Tolt is the cheaper way up. After that it comes down to two practical constraints, US tax paperwork and which billing system you run.
Ranked by fit · outreach you approve · no marketplace tax
Describe your product, find your partners
Partnerships surfaces the companies who should resell, refer, and integrate with you, ranked by a transparent fit score, then drafts the outreach for you to approve.
Ideal partners for
ranked by fitDrafted outreach · Drafted outreach
WritingClick a match to draft a first-touch message in your voice.
A human approves every outreach before it sends. Nothing goes out automatically.
Partner pipeline
One co-sell overlap surfaced from account mapping. Referral and co-sell revenue tracked per partner.
Interactive preview on sample data · ranked by transparent fit
Sample companies, shown to illustrate the loop · ranked by transparent fit · you approve every outreach · no marketplace tax · you own your partner list
Choose FirstPromoter if you bill through Chargebee, Braintree, or Recurly, want the lowest entry price, or need SSO and granular roles on a larger team. Choose Tolt if you pay US affiliates and want 1099 filing handled, or if your affiliate revenue will pass $5,000 a month quickly. Choose Partnerships if the real bottleneck is that you do not yet know who your partners should be.
The short answer
What is the difference between FirstPromoter and Tolt?
Both are affiliate tracking tools for SaaS companies, both publish their prices, and both meter you the same way: by how much monthly revenue your affiliates drive, not by how many affiliates you have. FirstPromoter is cheaper to start at $49 a month but that plan only covers $5,000 in monthly affiliate revenue and caps you at 1,000 affiliates. Tolt starts higher at $69 a month and covers $10,000. The two differences that usually decide it are tax and billing. Tolt collects W-9 and W-8 forms and files 1099s for you, which matters if you pay US affiliates. FirstPromoter integrates with Stripe, Chargebee, Paddle, Braintree, and Recurly on every plan, while Tolt lists Chargebee only from its $99 Growth plan, so a Chargebee-billed company pays at least $99 on either one.
Pricing re-verified on each vendor's own pricing page
- FirstPromoter published pricing
- $49, $99, and $149+ a month, tiered by affiliate-driven revenue
- Tolt published pricing
- $69, $99, and $199 a month, tiered by affiliate-driven revenue
- US tax filing
- Tolt files 1099s. FirstPromoter collects W-9/W-8BEN but does not advertise filing
- Billing systems
- FirstPromoter: Stripe, Chargebee, Paddle, Braintree, Recurly. Tolt: Stripe and Paddle, Chargebee from Growth
- Tolt auto payouts
- 2% processing fee, on Growth and above
- What neither one does
- Find reseller, integration, or co-marketing partner companies for you
- Partnerships pricing
- $47/mo flat, published, no cut of partner revenue
Side by side
FirstPromoter and Tolt vs Partnerships, honestly
A fair look at what each does well. Both are capable tools. Here is where they differ.
| What matters | Partnerships | FirstPromoter and Tolt |
|---|---|---|
| Published pricing | Yes. $47, $119, and $269 a month, on the pricing page | Both publish. FirstPromoter $49/$99/$149+, Tolt $69/$99/$199, each tiered by affiliate-driven revenue |
| What sets your plan | Feature tier only. Your partner revenue never changes the bill | Monthly revenue earned through affiliates on both. Grow the program and you move up a band |
| AI partner discovery (finds partners) | Surfaces reseller, affiliate, integration, and co-marketing companies ranked by transparent fit, with reasons | Neither one sources partner companies. Both start after you already know who to recruit |
| US tax paperwork | Not handled. We are not a payout rail | Tolt collects W-9/W-8 and files 1099s. FirstPromoter collects W-9/W-8BEN but does not advertise filing |
| Billing systems supported | No billing integration required to find and run partners | FirstPromoter adds Chargebee, Braintree, and Recurly to Stripe and Paddle on every plan. Tolt lists Chargebee from its Growth plan only |
| Partner motions covered | Referral, reseller, affiliate, integration, and co-marketing on every plan | Affiliate, influencer, and referral on both. No reseller or co-sell motion on either |
| Deal registration for resellers | Included, with conflict checks against your own pipeline | Neither offers deal registration, account mapping, or co-sell attribution |
| Payout fees | None. We do not move partner money | Tolt auto payouts carry a 2% processing fee. FirstPromoter publishes no platform fee on its bulk payouts |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.
Verified figures
FirstPromoter, Tolt, and Partnerships side by side
Checked against each vendor's own pricing page in August 2026. Where a vendor does not publish a number, this table says so rather than repeating a figure from a third-party listicle.
| FirstPromoter | Tolt | Partnerships | |
|---|---|---|---|
| Entry price | $49 a month | $69 a month | $47 a month |
| What the entry plan covers | Up to $5,000 a month in affiliate revenue | Up to $10,000 a month in affiliate revenue | No revenue cap at any tier |
| Plan names | Starter, Business, Enterprise | Basic, Growth, Pro, Enterprise | Starter, Growth, Scale, Enterprise |
| Middle tier | $99 for up to $15,000 a month | $99 for up to $20,000 a month | $119, feature tier only |
| Top published tier | From $149, above $15,000 a month | $199 for up to $50,000 a month | $269, feature tier only |
| What sets the plan | Affiliate-driven revenue | Affiliate-driven revenue | Feature tier only |
| Affiliate limit on entry plan | 1,000 affiliates on Starter | Unlimited on every plan | Unlimited |
| Team members on entry plan | Unlimited | 3 on Basic, 5 on Growth, unlimited on Pro | Unlimited |
| Billing systems supported | Stripe, Chargebee, Paddle, Braintree, Recurly | Stripe and Paddle, Chargebee from Growth | Not required |
| Collects W-9 and W-8 forms | Yes | Yes | Not applicable |
| Files 1099s for you | Not advertised | Yes, from the Growth plan | Not applicable |
| Auto payout fee | No platform fee published | 2% processing fee | Not applicable |
| Free trial | 14 days, no credit card | 14 days, no credit card | No free trial, interactive demo on the home page |
| Money-back policy | Not published | 30 days, no questions asked | Not published |
| Fraud controls | Self-referral and ad-traffic detection, reCAPTCHA, chargeback tracking | Not detailed on the pricing page | Deal conflict checks |
| SSO | Yes, on higher tiers | Not published | Enterprise |
| Finds new partners for you | No | No | Yes. AI discovery with fit scores and reasons |
Figures are taken from firstpromoter.com/pricing and tolt.com/pricing in August 2026 and reflect monthly billing. Both vendors offer annual plans at a discount. Confirm any number with the vendor before you budget, because revenue bands in this category change often.
Why teams pick Partnerships
AI prospecting and drafted outreach, with no marketplace tax
The revenue caps cross over faster than the sticker price suggests
FirstPromoter wins the headline at $49 against $69, and for a program in its first months that $20 is real. But the entry plans are not the same size. FirstPromoter Starter stops at $5,000 a month in affiliate-driven revenue and 1,000 affiliates; Tolt Basic stops at $10,000 with no affiliate limit at all. So the moment your program clears $5,000 a month you are on FirstPromoter Business at $99, while Tolt is still charging $69 for another $5,000 of headroom. At $99 the gap widens rather than closes, because Tolt Growth covers $20,000 against FirstPromoter Business at $15,000. Model your affiliate revenue at 12 and 24 months before you pick on entry price. If the program works, you will spend most of its life in the middle band, and that is where Tolt is cheaper per dollar tracked.
If you pay US affiliates, the 1099 question is the whole comparison
Paying affiliates in the United States creates a tax obligation that has nothing to do with tracking links. You need a W-9 from each domestic payee, a W-8BEN from foreign ones, and a 1099-NEC filed for anyone you paid at or above the reporting threshold, which rose from $600 to $2,000 for tax year 2026 under the One Big Beautiful Bill Act. Both products collect the forms. Tolt goes one step further and states plainly that it files the 1099s, from the Growth plan up. FirstPromoter advertises W-9 and W-8BEN collection but does not claim to file on your behalf, which leaves that job with your accountant or your finance team every January. For a program with two hundred US affiliates that is not a rounding error, and it is worth pricing out before you compare anything else. Ask both vendors to confirm in writing, because this is the kind of detail that changes between plan tiers.
Check your billing stack first, then read the feature tables
Both tools read your subscription data directly, which is what makes commissions follow upgrades, downgrades, refunds, and cancellations without manual work. It also means your billing system decides whether the tool is usable at all. FirstPromoter supports Stripe, Chargebee, Paddle, Braintree, and Recurly on every plan. Tolt supports Stripe and Paddle on every plan and lists Chargebee from its $99 Growth plan, with a Chargebee setup guide in its help center. Worth flagging honestly, Tolt is still inconsistent about this on its own site, because the FAQ on its pricing page says you can only integrate if your app uses Stripe or Paddle. If you bill through Chargebee, test the connection during Tolt's trial before you commit. If you bill through Braintree or Recurly, FirstPromoter is the only one of the two that connects. If you bill through NetSuite or manual invoices, both products are out and you are looking at a different category of tool entirely.
Honest about where each one beats us
If you are a Stripe-billed SaaS that wants an affiliate program live this afternoon, both of these are a better buy than we are for that specific job. Their two-way billing sync is deeper than anything we do with subscription data, FirstPromoter has fraud controls we do not match, and Tolt handles payout rails and tax filing we deliberately stay out of. We are the better answer at a different moment: before the program exists, when nobody has decided which companies should be promoting you. Our AI surfaces reseller, integration, affiliate, and co-marketing candidates with a fit score and the reasoning behind it, drafts the outreach for a human to approve, and runs reseller motions like deal registration that neither of these products attempts. Plenty of teams end up running one of them alongside us.
Good questions
FirstPromoter and Tolt vs Partnerships, answered
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Find your partners with Partnerships
Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.
Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax