Compare · Social Snowball
Social Snowball alternative and Social Snowball competitors priced at your affiliate revenue
Social Snowball is affiliate, influencer and referral software for Shopify brands. It publishes two plans on its Shopify App Store listing. Snow Day is $249 a month plus 3% of affiliate revenue, and covers unlimited affiliates, influencer management, post-purchase referrals, automated payouts and fraud prevention. Blizzard is listed at $899 a month with no usage charges and adds TikTok Shop integration, creator search and outreach, social listening, UGC management and a dedicated customer success manager. Dotdigital bought the company in June 2025.
Brands start comparing for one of three reasons. The first is the 3%. On Snow Day it is usually the bigger part of the bill once a creator program works, and at $20,000 of affiliate revenue it adds $600 a month on top of the $249. The second is the jump to Blizzard, which only pays for itself above about $21,700 a month. The third is platform: the app runs only on Shopify, so a brand moving to another checkout, or selling through several, has to leave.
We build Partnerships, so read our row with that in mind. It is not a Shopify creator app, and for a brand paying hundreds of creators on discount codes it is not the right swap. It fits when the partners you need are companies, such as complementary brands, agencies and retailers, and the hard part is finding the right ones.
Ranked by fit · outreach you approve · no marketplace tax
Describe your product, find your partners
Partnerships surfaces the companies who should resell, refer, and integrate with you, ranked by a transparent fit score, then drafts the outreach for you to approve.
Ideal partners for
ranked by fitDrafted outreach · Drafted outreach
WritingClick a match to draft a first-touch message in your voice.
A human approves every outreach before it sends. Nothing goes out automatically.
Partner pipeline
One co-sell overlap surfaced from account mapping. Referral and co-sell revenue tracked per partner.
Interactive preview on sample data · ranked by transparent fit
Sample companies, shown to illustrate the loop · ranked by transparent fit · you approve every outreach · no marketplace tax · you own your partner list
Stay on Social Snowball if your program earns more than about $70,000 a month through affiliates, where the flat Blizzard fee is the cheapest listed option, or if you use its creator search, TikTok Shop and UGC features. Choose UpPromote if you want the same model on Shopify at a lower percentage. Choose GoAffPro if cost matters most and you can run the program yourself. Choose Refersion if you want its affiliate marketplace. Choose Partnerships if your partners are companies and the job is finding and recruiting them on a flat published fee.
The short answer
What is the best Social Snowball alternative?
For a Shopify brand, UpPromote is the closest swap on price: the same fee plus a share of sales, at 1% to 2% instead of 3%, which makes it cheaper than Social Snowball up to about $70,000 of affiliate revenue a month. GoAffPro is the low-cost option with no listed revenue share. Refersion sits between them and adds a marketplace. Above about $70,000 a month, Social Snowball Blizzard at a flat $899 is the cheapest listed plan, so large programs may be better off staying. If your partners are companies rather than creators, Partnerships finds and ranks them on a flat fee.
Pricing re-verified on each vendor's own pricing page
- Social Snowball published plans
- Snow Day $249 a month plus 3% of affiliate revenue. Blizzard $899 a month, no usage charges, set up as a custom plan after install
- Where it runs
- Shopify only. Sold and billed through the Shopify App Store every 30 days, in US dollars
- Where Blizzard gets cheaper
- At about $21,700 of monthly affiliate revenue, where 3% equals the $650 gap between the two fees
- Owner
- Dotdigital, since June 25, 2025. $20 million upfront and up to $35 million in total. Founder Noah Tucker stayed as CEO
- UpPromote published plans
- Growth $29.99 plus 2%, Professional $89.99 plus 1.5%, Enterprise $199.99 plus 1% of referral sales. 17% off yearly
- Refersion published plans
- Launch $39 plus 3%, Growth $199 plus 2% of affiliate-driven sales. Scale is a custom flat plan above $1 million of annual GMV
- GoAffPro published plans
- Premium $49 a month, Business from $99 a month, Enterprise on request. Unlimited affiliates, sales and revenue, no revenue share listed
- Partnerships pricing
- $47, $119 and $269 a month billed yearly, flat and published, no share of partner revenue, not tied to Shopify
Side by side
Social Snowball vs Partnerships, honestly
A fair look at what each does well. Both are capable tools. Here is where they differ.
| What matters | Partnerships | Social Snowball |
|---|---|---|
| Published pricing | Yes. $47, $119 and $269 a month billed yearly, flat | Yes, on the Shopify listing. Blizzard is a custom plan after install, so $899 is the listed starting point |
| Share of sales | None | 3% of affiliate revenue on Snow Day, none on Blizzard |
| Needs Shopify | No | Yes. Social Snowball is a Shopify app |
| Creator search | Finds partner companies, not individual creators | Blizzard only. Snow Day manages the creators you bring |
| Finds new partner companies | Yes. AI discovery ranks candidates by a transparent fit score with the reasons shown | No. Built for creators, ambassadors and customer referrals |
| Best fit | Brands and B2B teams building partnerships with other companies | Social Snowball: Shopify brands running creator and customer referral programs |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.
Verified figures
Social Snowball alternatives side by side on published prices
Social Snowball rows come from its Shopify App Store listing, UpPromote rows from uppromote.com/pricing, Refersion rows from refersion.com/pricing and GoAffPro rows from goaffpro.com/pricing. Monthly billing is used so the rows compare.
| Social Snowball | UpPromote | Refersion | GoAffPro | Partnerships | |
|---|---|---|---|---|---|
| What it is | Shopify affiliate, influencer and referral app | Shopify affiliate and referral app | Ecommerce affiliate and influencer platform | Shopify and ecommerce affiliate app | AI partner discovery plus program management |
| Entry paid plan | $249 a month plus 3% | $29.99 a month plus 2% | $39 a month plus 3% | $49 a month | $47 a month billed yearly |
| Top listed plan | $899 a month, no usage charge | $199.99 a month plus 1% | $199 a month plus 2%, Scale on quote | From $99 a month, Enterprise on quote | $269 a month billed yearly |
| Bill at $10,000 affiliate revenue | $549 | $229.99 | $339 | $49 | Flat fee, not tied to revenue |
| Bill at $50,000 affiliate revenue | $899 | $699.99 | $1,199 | $49 to $99 and up | Flat fee, not tied to revenue |
| Store platforms | Shopify only | Mainly Shopify | Shopify and other ecommerce platforms | Shopify and other ecommerce platforms | Any, not a store app |
| Creator search | Blizzard only | Affiliate marketplace | Affiliate marketplace | No | Finds partner companies |
| Best fit | Large Shopify creator programs | Shopify brands that want a lower rate | Brands that want a marketplace | Cost-first brands running it themselves | Partnerships with other companies |
Bills include only the software fee and exclude the commissions you pay affiliates. UpPromote and Refersion show the cheapest plan at each revenue level. GoAffPro Business starts at $99 and is quoted above that, so large programs should ask for the figure. Enterprise and custom tiers are quoted privately.
Why teams pick Partnerships
AI prospecting and drafted outreach, with no marketplace tax
What Social Snowball actually costs at your volume
On Snow Day the bill is $249 plus 3% of affiliate revenue. At $5,000 a month that is $399. At $10,000 it is $549. At $25,000 it is $999, and at $50,000 it is $1,749. Blizzard stays at the listed $899 throughout, so it becomes the cheaper plan at about $21,700 a month, where the 3% equals the $650 gap between the fees. The fee sits on top of creator commissions. A program paying 15% commission on Snow Day spends 18% of every affiliate order before the $249 is counted. That is the number to compare against alternatives, not the monthly fee on its own.
UpPromote runs the same model for less
UpPromote charges a monthly fee plus a share of referral sales, like Snow Day, but the shares are 2%, 1.5% and 1% on Growth, Professional and Enterprise. At $10,000 of affiliate revenue its Growth plan costs $229.99 against $549 on Snow Day. At $50,000 its Enterprise plan costs $699.99 against $899 on Blizzard. The lines cross at about $70,000 a month, where UpPromote Enterprise at 1% reaches Blizzard's flat fee. So UpPromote wins on price for small and mid-sized programs, and Social Snowball Blizzard wins for large ones. UpPromote also limits the referrals you can review each month on its lower plans, 300 on Growth and 600 on Professional, so check that against your order volume.
GoAffPro and Refersion as the other two exits
GoAffPro is the cost-first choice. Premium is $49 a month and Business starts at $99, with unlimited affiliates, sales and revenue and no revenue share listed on its pricing page. You get less hand-holding and no creator search, so it suits a team that already knows how to run a program. Refersion sits between the two. Launch is $39 plus 3% and Growth is $199 plus 2%, with a custom flat Scale plan for brands above $1 million of annual GMV. It costs more than UpPromote at every volume we checked, but it brings an affiliate marketplace and supports more than one store platform, which matters if you are leaving Shopify.
When your partners are companies, not creators
Social Snowball, UpPromote, Refersion and GoAffPro all manage many small partners who each send a few orders on a code or a link. That is the right job for creator and customer referral programs. It is the wrong one when the partners who move revenue are other companies: complementary brands for co-marketing and bundles, agencies that build stores for your customers, and retailers or distributors. Those partners have to be found and approached one at a time. Partnerships researches the companies already selling into your market, ranks them by a fit score with the reasons shown, drafts outreach a person on your team approves, and tracks partner-sourced revenue on a flat $47, $119 or $269 a month billed yearly, with no share of sales and no dependence on Shopify.
Good questions
Social Snowball vs Partnerships, answered
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Find your partners with Partnerships
Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.
Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax