Compare · FirstPromoter and LeadDyno

FirstPromoter vs LeadDyno: affiliate limits, revenue caps, and which one is cheaper for your program

These two turn up on the same shortlist constantly, and the headline prices make the decision look trivial. FirstPromoter Starter is $49 a month. LeadDyno Lite is $49 a month. Identical. Then you read what each $49 actually buys and the two products separate completely.

FirstPromoter, run by Igil Webs SRL, is a Stripe-native affiliate tool built for subscription businesses. It charges by the monthly revenue your affiliates generate: $5,000 on Starter, $15,000 on Business, above that on Enterprise. Your affiliate list barely matters, and the Starter plan will hold 1,000 of them. LeadDyno, part of the SureSwift Capital portfolio, does the opposite. It charges by how many affiliates sit in your account, 50 on Lite, and places no ceiling at all on revenue, clicks or conversions. Fifty affiliates producing $200,000 a month cost the same $49 as fifty affiliates producing nothing.

That inversion is the whole comparison, and it produces a number you can calculate for your own program in about a minute. Divide your monthly affiliate-driven revenue by your number of affiliates. If the answer is below $100, FirstPromoter is almost certainly cheaper. If it is above $100, LeadDyno almost certainly is. The arithmetic behind that line, and the two places where it stops holding, are worked through below.

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Choose FirstPromoter if you bill subscriptions through Stripe, Chargebee or Paddle and expect a long roster of affiliates each producing modest amounts. Choose LeadDyno if you sell on Shopify, WooCommerce or another ecommerce platform, keep a tight roster of productive affiliates, and want revenue growth that never moves your bill. Choose Partnerships if the actual bottleneck is that nobody has worked out which companies should be promoting you yet.

The short answer

What is the difference between FirstPromoter and LeadDyno?

Both entry plans cost exactly $49 a month, and that is where the similarity ends. FirstPromoter bands you on the monthly revenue your affiliates drive, capping the $49 Starter plan at $5,000 a month while allowing up to 1,000 affiliates. LeadDyno bands you on how many affiliates sit in your account, capping the $49 Lite plan at 50 active affiliates while placing no cap on revenue, clicks or conversions. The two meters cross at almost exactly $100 of monthly affiliate revenue per affiliate. Below that line, meaning many affiliates each earning a little, FirstPromoter is cheaper. Above it, meaning a small roster each earning a lot, LeadDyno is cheaper. Work out your own revenue-per-affiliate number before you compare a single feature.

Last updated September 2026 · pricing re-verified on each vendor's own pricing page

FirstPromoter and LeadDyno at a glance

FirstPromoter published pricing: $49, $99, and from $149 a month, banded by affiliate-driven revenue
LeadDyno published pricing: $49, $129, $349, and $749 a month, banded by active affiliate count
What each one meters: FirstPromoter: monthly affiliate revenue. LeadDyno: number of active affiliates
Where the two meters cross: $100 of monthly affiliate revenue per affiliate, at both of the first two bands
Affiliates allowed at $49: FirstPromoter 1,000. LeadDyno 50. Same price, 20x the headroom
What LeadDyno counts as active: Per its support documentation, every affiliate that is not archived or pending, whether or not they sell
Free trials: LeadDyno 30 days. FirstPromoter 14 days, no credit card
Who owns each: FirstPromoter: Igil Webs SRL. LeadDyno: part of the SureSwift Capital portfolio
What neither one does: Find the partner companies worth recruiting in the first place
Partnerships pricing: $79/mo flat, published, no revenue meter and no affiliate cap

Side by side

FirstPromoter and LeadDyno vs Partnerships, honestly

A fair look at what each does well. Both are capable tools. Here is where they differ.

What matters	Partnerships	FirstPromoter and LeadDyno
Published pricing	Yes. $79, $199, and $449 a month, on the pricing page	Both publish in full. FirstPromoter shows three tiers, LeadDyno shows four plus annual rates
What sets your plan	Feature tier only. Neither your partner count nor your partner revenue changes the bill	FirstPromoter meters monthly affiliate revenue. LeadDyno meters active affiliate count
Entry price	$79 a month flat	$49 a month for both, which is why the headline comparison misleads people
Affiliates on the entry plan	No cap	FirstPromoter 1,000. LeadDyno 50
Revenue allowed on the entry plan	No cap	FirstPromoter $5,000 a month. LeadDyno unlimited
Billing systems supported	Not required	FirstPromoter reads Stripe, Chargebee and Paddle. LeadDyno covers Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Ecwid, Chargebee, Chargify and Stripe
Best-fit business model	B2B companies building a partner program from scratch	FirstPromoter is built for subscription SaaS. LeadDyno names health and wellness, SaaS, and fashion and lifestyle brands
AI partner discovery (finds partners)	Surfaces reseller, affiliate, integration, and co-marketing companies ranked by transparent fit, with reasons	Neither sources partner companies. Both begin after you already know who to recruit
Deal registration for resellers	Included, with conflict checks against your own pipeline	Neither offers deal registration, account mapping, or co-sell attribution
Free trial	Waitlist, no self-serve signup	LeadDyno runs 30 days. FirstPromoter runs 14 days with no credit card

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.

Verified figures

FirstPromoter, LeadDyno, and Partnerships side by side

Checked against firstpromoter.com/pricing, leaddyno.com/pricing and LeadDyno support documentation in September 2026. Where a vendor does not publish a number, this table says so rather than repeating a figure from a third-party listing.

	FirstPromoter	LeadDyno	Partnerships
Entry price	$49 a month	$49 a month	$79 a month
Plan names	Starter, Business, Enterprise	Lite, Essential, Advanced, Unlimited	Starter, Growth, Scale, Enterprise
Second tier	$99 a month	$129 a month	$199, feature tier only
Third tier	From $149 a month	$349 a month	$449, feature tier only
Fourth tier	Further Enterprise bands, quoted	$749 a month	Enterprise, quoted
What the meter counts	Monthly revenue earned through affiliates	Active affiliates in the account	Feature tier only
Entry plan ceiling	Up to $5,000 a month in affiliate revenue	Up to 50 active affiliates	No revenue or affiliate cap
Second band ceiling	$99 for up to $15,000 a month	$129 for 150 active affiliates	$199, feature tier only
Third band ceiling	From $149 above $15,000 a month	$349 for 500 active affiliates	$449, feature tier only
Affiliate cap on entry plan	1,000 affiliates	50 active affiliates	No cap
Revenue cap on entry plan	$5,000 a month	None. Clicks and conversions unlimited	None
Annual discount published	Yearly toggle exists, discounted figures not spelled out	Yes, about 15%: $49, $110, $297, $637	Monthly or annual
Free trial	14 days, no credit card	30 days	Waitlist, no self-serve signup
Websites allowed on entry plan	2	Not published as a plan limit	No limit
Campaigns on entry plan	3	Not published as a plan limit	No limit
Custom portal domain	Branded portal and custom domain	From Essential at $129	Branded portal
White-labeled portal	Available	From Advanced at $349	Branded portal
Multi-level marketing support	Not marketed as an MLM feature	From Essential at $129	No
Stated audience	Subscription SaaS businesses	Health and wellness, SaaS, fashion and lifestyle	B2B partner programs of any size
Company behind it	Igil Webs SRL	SureSwift Capital portfolio	Partnerships
Reseller and co-sell motions	No	No	Yes, including deal registration
Finds new partners for you	No	No	Yes. AI discovery with fit scores and reasons

Figures are read from each vendor's own pricing page in September 2026. LeadDyno publishes both monthly and annual rates and states unlimited clicks and conversions on every plan. FirstPromoter publishes monthly rates with a yearly toggle whose discounted figures it does not spell out. Confirm any number with the vendor before you budget against it.

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AI prospecting and drafted outreach, with no marketplace tax

The two meters cross at $100 of affiliate revenue per affiliate

This is the number that decides the purchase, and both vendors publish everything you need to calculate it. FirstPromoter Starter is $49 and covers $5,000 a month in affiliate revenue. LeadDyno Lite is $49 and covers 50 active affiliates. Divide one by the other and you get $100. Do it again at the second band: FirstPromoter Business is $99 for $15,000 a month, LeadDyno Essential is $129 for 150 affiliates, and $15,000 divided by 150 is $100 again. The crossover is not a coincidence of one tier, it holds across the entry half of both ladders. So take your own program, divide monthly affiliate-driven revenue by the number of affiliates you keep on the books, and compare the answer to $100. A program with 30 affiliates producing $20,000 a month sits at $667 per affiliate: LeadDyno Lite holds it for $49 while FirstPromoter has already pushed you to Enterprise at $149 or more, so LeadDyno is at least three times cheaper. Reverse it. A program with 400 affiliates producing $4,000 a month sits at $10 per affiliate: FirstPromoter Starter holds it for $49 while LeadDyno wants Advanced at $349, so FirstPromoter is seven times cheaper. Same two products, same two price lists, a 3x advantage swapping to a 7x disadvantage purely on the shape of the roster.

LeadDyno counts affiliates that have never sold anything

The word active is doing an enormous amount of work on LeadDyno's pricing page, and it does not mean what most buyers assume. LeadDyno's support documentation defines active affiliates as all affiliates that are not archived or pending. That is a status, not a performance measure. An affiliate who applied eighteen months ago, was approved, and has never sent a single click still counts against your 50. Affiliate programs are famously top-heavy, with a small handful of partners producing most of the revenue and a long tail producing almost none, so for a typical program most of what you are paying LeadDyno for is dormant. The practical consequence is that recruiting costs money directly. Run a signup campaign, approve 60 applicants, and you have moved from the $49 plan to the $129 plan before any of them has earned you a dollar. The lever back is archiving, which LeadDyno documents as its own procedure, so budget for someone actually doing it as a routine rather than assuming the roster stays tidy. FirstPromoter has no equivalent problem: a dormant affiliate generates no revenue, and revenue is the only thing FirstPromoter counts, so dead weight is free. If your growth plan involves recruiting aggressively and sorting the performers out later, price that plan against LeadDyno carefully.

Your billing stack may decide this before price does

Before you model either meter, check that the tool can read your money at all, because this is where a lot of shortlists end early. FirstPromoter is built around subscription billing and integrates with Stripe, Chargebee and Paddle. That is what lets it calculate commissions that follow upgrades, downgrades, refunds and churn without anyone touching a spreadsheet, and for a recurring-revenue business that automation is the product. What it is not built for is ecommerce. LeadDyno goes the other way, publishing direct integrations with Shopify, WooCommerce, BigCommerce, Wix, Squarespace and Ecwid alongside Chargebee, Chargify, Stripe and PayPal, and stating more than 25 integrations in total across ecommerce platforms and business tools. If you sell physical products through Shopify, FirstPromoter is largely out regardless of how attractive its revenue bands look. If you sell annual SaaS contracts billed through Paddle, LeadDyno's ecommerce breadth buys you nothing and you should weigh the depth of the subscription handling instead. LeadDyno names health and wellness, SaaS, and fashion and lifestyle as its industries; FirstPromoter names subscription businesses. Take both vendors at their word here, because it is a more reliable filter than the price list.

Where the $100 line stops holding, and where both of them stop

Two honest caveats. First, the crossover only holds across the first two bands. From FirstPromoter's third tier upward the revenue meter keeps climbing but the affiliate cap disappears entirely, since Business and Enterprise both allow unlimited affiliates, while LeadDyno keeps charging for roster size all the way to $749. So a large, mature program with several hundred affiliates and strong revenue tends to land cheaper on FirstPromoter even when revenue-per-affiliate is high, and you should model your actual numbers rather than trusting the rule of thumb past 150 affiliates. Second, and more important, both products answer the same narrow question and neither answers the one that stalls most programs. FirstPromoter and LeadDyno both assume you already know which companies and creators should be promoting you, and hand you the infrastructure to track and pay them once they sign up. Recruiting stays your job. A tracking link earns nothing until somebody with a real audience agrees to use it, and plenty of teams pay one of these subscriptions for a year while that never happens. That is the gap our product sits in: an agent that surfaces reseller, affiliate, integration and co-marketing candidates ranked by a transparent fit score with the reasoning shown, drafts the outreach for a person to edit and approve, and never sends on its own. If you already have a productive roster and just need it tracked, buy one of these two on the arithmetic above and skip us. If the roster is the problem, tracking software will not fix it.

Good questions

FirstPromoter and LeadDyno vs Partnerships, answered

LeadDyno publishes four plans, all metered on active affiliate count. Lite is $49 a month for 50 active affiliates, Essential is $129 for 150, Advanced is $349 for 500, and Unlimited is $749 with no affiliate cap. Paying annually saves roughly 15%, bringing Essential to $110, Advanced to $297 and Unlimited to $637, while Lite stays at $49. Every plan includes unlimited clicks and conversions and a 30-day free trial.

FirstPromoter publishes three plans, all metered on the monthly revenue your affiliates generate. Starter is $49 a month covering up to $5,000 a month in affiliate revenue and up to 1,000 affiliates. Business is $99 covering up to $15,000 with unlimited affiliates. Enterprise starts at $149 for programs above $15,000, with further bands above that. All plans include a 14-day trial with no credit card required.

It depends entirely on revenue per affiliate, and the dividing line is $100 a month. Divide your monthly affiliate-driven revenue by your number of affiliates. Below $100 per affiliate, meaning a large roster each earning modest amounts, FirstPromoter is cheaper and can be seven times cheaper. Above $100 per affiliate, meaning a small productive roster, LeadDyno is cheaper and can be three times cheaper. Both entry plans cost the same $49, so the headline price tells you nothing.

LeadDyno support documentation defines active affiliates as all affiliates that are not archived or pending. It is a status rather than a performance test, so an approved affiliate who has never generated a click still counts toward your plan limit. The only way to bring the number down is to archive affiliates, which LeadDyno documents as a separate procedure. Ask the vendor to confirm this in writing before you commit, because it changes what a recruitment drive costs you.

The Starter plan at $49 a month allows up to 1,000 affiliates, and the Business and Enterprise plans allow unlimited affiliates. FirstPromoter is not metered on roster size, so adding affiliates does not move your bill by itself. What moves your bill is the revenue those affiliates produce, with bands at $5,000 and $15,000 a month. That makes it the safer choice if you plan to recruit widely and expect a long tail of low producers.

Yes. LeadDyno publishes direct integrations with Shopify, WooCommerce, BigCommerce, Ecwid, Squarespace and Wix, alongside Chargebee, Chargify, ClickFunnels, Stripe and PayPal, and states more than 25 integrations across ecommerce platforms and business tools. This is the clearest functional separation between the two products, because FirstPromoter is built around subscription billing through Stripe, Chargebee and Paddle rather than around ecommerce carts.

LeadDyno names SaaS as one of the three industries it serves, alongside health and wellness and fashion and lifestyle, and it integrates with Chargebee, Chargify and Stripe. For a subscription business the deciding factor is usually how commissions handle upgrades, refunds and churn, which is where FirstPromoter concentrates. If your SaaS program has a small roster producing high revenue, LeadDyno's meter still works out cheaper, so test both against your own numbers rather than assuming.

LeadDyno, at 30 days against FirstPromoter's 14. FirstPromoter does not require a credit card to start its trial. Thirty days is genuinely useful here because it is roughly the time needed to see whether your affiliates produce anything, which is the number that decides your FirstPromoter band and whether your LeadDyno roster is worth keeping unarchived. Run the same program through both trials if you can.

Neither takes a cut of the revenue your affiliates drive. FirstPromoter instead gates the subscription tier by that revenue, so your cost rises in steps as the program succeeds. LeadDyno does not tie price to revenue at all, so a program that doubles its sales without adding affiliates pays exactly the same. This is worth checking against marketplace-model competitors, several of which do take a percentage of partner-driven transactions on top of a license fee.

No. Both are built around a tracked link, a conversion and a payout. Neither offers deal registration, partner tiering with co-sell attribution, or account mapping, which are the mechanics a B2B channel program runs on. If a reseller asks how to register an opportunity so your own reps do not collide with them, neither product has an answer, and that gap is the usual reason a SaaS company outgrows affiliate-only tooling.

Neither does. Both assume you already know who should promote your product and give you the infrastructure to track and pay them once they sign up. Recruiting stays your job. With LeadDyno that job also carries a direct cost, because every approved affiliate counts against your plan limit whether or not they ever sell, so recruiting widely and filtering later is the expensive way to run it.

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See every use case

Find your partners with Partnerships

Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.

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Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax