Compare · FirstPromoter and LeadDyno
FirstPromoter vs LeadDyno affiliate limits and revenue caps at your volume
These two turn up on the same shortlist constantly, and the headline prices make the decision look trivial. FirstPromoter Starter is $49 a month. LeadDyno Lite is $49 a month. Identical. Then you read what each $49 actually buys and the two products separate completely.
FirstPromoter, run by Igil Webs SRL, is a Stripe-native affiliate tool built for subscription businesses. It charges by the monthly revenue your affiliates generate: $5,000 on Starter, $15,000 on Business, above that on Enterprise. Your affiliate list barely matters, and the Starter plan will hold 1,000 of them. LeadDyno, part of the SureSwift Capital portfolio, does the opposite. It charges by how many affiliates sit in your account, 50 on Lite, and places no ceiling at all on revenue, clicks or conversions. Fifty affiliates producing $200,000 a month cost the same $49 as fifty affiliates producing nothing.
That inversion is the whole comparison, and it produces a number you can calculate for your own program in about a minute. Divide your monthly affiliate-driven revenue by your number of affiliates. If the answer is below $100, FirstPromoter is almost certainly cheaper. If it is above $100, LeadDyno almost certainly is. The arithmetic behind that line, and the two places where it stops holding, are worked through below.
Ranked by fit · outreach you approve · no marketplace tax
Describe your product, find your partners
Partnerships surfaces the companies who should resell, refer, and integrate with you, ranked by a transparent fit score, then drafts the outreach for you to approve.
Ideal partners for
ranked by fitDrafted outreach · Drafted outreach
WritingClick a match to draft a first-touch message in your voice.
A human approves every outreach before it sends. Nothing goes out automatically.
Partner pipeline
One co-sell overlap surfaced from account mapping. Referral and co-sell revenue tracked per partner.
Interactive preview on sample data · ranked by transparent fit
Sample companies, shown to illustrate the loop · ranked by transparent fit · you approve every outreach · no marketplace tax · you own your partner list
Choose FirstPromoter if you bill subscriptions through Stripe, Chargebee or Paddle and expect a long roster of affiliates each producing modest amounts. Choose LeadDyno if you sell on Shopify, WooCommerce or another ecommerce platform, keep a tight roster of productive affiliates, and want revenue growth that never moves your bill. Choose Partnerships if the actual bottleneck is that nobody has worked out which companies should be promoting you yet.
The short answer
What is the difference between FirstPromoter and LeadDyno?
Both entry plans cost exactly $49 a month, and that is where the similarity ends. FirstPromoter bands you on the monthly revenue your affiliates drive, capping the $49 Starter plan at $5,000 a month while allowing up to 1,000 affiliates. LeadDyno bands you on how many affiliates sit in your account, capping the $49 Lite plan at 50 active affiliates while placing no cap on revenue, clicks or conversions. The two meters cross at almost exactly $100 of monthly affiliate revenue per affiliate. Below that line, meaning many affiliates each earning a little, FirstPromoter is cheaper. Above it, meaning a small roster each earning a lot, LeadDyno is cheaper. Work out your own revenue-per-affiliate number before you compare a single feature.
Pricing re-verified on each vendor's own pricing page
- FirstPromoter published pricing
- $49, $99, and from $149 a month, banded by affiliate-driven revenue
- LeadDyno published pricing
- $49, $129, $349, and $749 a month, banded by active affiliate count
- What each one meters
- FirstPromoter: monthly affiliate revenue. LeadDyno: number of active affiliates
- Where the two meters cross
- $100 of monthly affiliate revenue per affiliate, at both of the first two bands
- Affiliates allowed at $49
- FirstPromoter 1,000. LeadDyno 50. Same price, 20x the headroom
- What LeadDyno counts as active
- Per its support documentation, every affiliate that is not archived or pending, whether or not they sell
- Free trials
- LeadDyno 30 days. FirstPromoter 14 days, no credit card
- Who owns each
- FirstPromoter: Igil Webs SRL. LeadDyno: part of the SureSwift Capital portfolio
- What neither one does
- Find the partner companies worth recruiting in the first place
- Partnerships pricing
- $47/mo flat, published, no revenue meter and no affiliate cap
Side by side
FirstPromoter and LeadDyno vs Partnerships, honestly
A fair look at what each does well. Both are capable tools. Here is where they differ.
| What matters | Partnerships | FirstPromoter and LeadDyno |
|---|---|---|
| Published pricing | Yes. $47, $119, and $269 a month, on the pricing page | Both publish in full. FirstPromoter shows three tiers, LeadDyno four, and both list annual rates |
| What sets your plan | Feature tier only. Neither your partner count nor your partner revenue changes the bill | FirstPromoter meters monthly affiliate revenue. LeadDyno meters active affiliate count |
| Entry price | $47 a month flat | $49 a month for both, which is why the headline comparison misleads people |
| Affiliates on the entry plan | No cap | FirstPromoter 1,000. LeadDyno 50 |
| Revenue allowed on the entry plan | No cap | FirstPromoter $5,000 a month. LeadDyno unlimited |
| Billing systems supported | Not required | FirstPromoter reads Stripe, Chargebee and Paddle. LeadDyno covers Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Ecwid, Chargebee, Chargify and Stripe |
| Best-fit business model | B2B companies building a partner program from scratch | FirstPromoter is built for subscription SaaS. LeadDyno names health and wellness, SaaS, and fashion and lifestyle brands |
| AI partner discovery (finds partners) | Surfaces reseller, affiliate, integration, and co-marketing companies ranked by transparent fit, with reasons | Neither sources partner companies. Both begin after you already know who to recruit |
| Deal registration for resellers | Included, with conflict checks against your own pipeline | Neither offers deal registration, account mapping, or co-sell attribution |
| Free trial | No free trial, interactive demo on the home page | LeadDyno runs 30 days. FirstPromoter runs 14 days with no credit card |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.
Verified figures
FirstPromoter, LeadDyno, and Partnerships side by side
Checked against firstpromoter.com/pricing, leaddyno.com/pricing and LeadDyno support documentation in September 2026. Where a vendor does not publish a number, this table says so rather than repeating a figure from a third-party listing.
| FirstPromoter | LeadDyno | Partnerships | |
|---|---|---|---|
| Entry price | $49 a month | $49 a month | $47 a month |
| Plan names | Starter, Business, Enterprise | Lite, Essential, Advanced, Unlimited | Starter, Growth, Scale, Enterprise |
| Second tier | $99 a month | $129 a month | $119, feature tier only |
| Third tier | From $149 a month | $349 a month | $269, feature tier only |
| Fourth tier | Further Enterprise bands, quoted | $749 a month | Enterprise, quoted |
| What the meter counts | Monthly revenue earned through affiliates | Active affiliates in the account | Feature tier only |
| Entry plan ceiling | Up to $5,000 a month in affiliate revenue | Up to 50 active affiliates | No revenue or affiliate cap |
| Second band ceiling | $99 for up to $15,000 a month | $129 for 150 active affiliates | $119, feature tier only |
| Third band ceiling | From $149 above $15,000 a month | $349 for 500 active affiliates | $269, feature tier only |
| Affiliate cap on entry plan | 1,000 affiliates | 50 active affiliates | No cap |
| Revenue cap on entry plan | $5,000 a month | None. Clicks and conversions unlimited | None |
| Annual discount published | Yearly toggle exists, discounted figures not spelled out | Yes, about 15%: $49, $110, $297, $637 | Monthly or annual |
| Free trial | 14 days, no credit card | 30 days | No free trial, interactive demo on the home page |
| Websites allowed on entry plan | 2 | Not published as a plan limit | No limit |
| Campaigns on entry plan | 3 | Not published as a plan limit | No limit |
| Custom portal domain | Branded portal and custom domain | From Essential at $129 | Branded portal |
| White-labeled portal | Available | From Advanced at $349 | Branded portal |
| Multi-level marketing support | Not marketed as an MLM feature | From Essential at $129 | No |
| Stated audience | Subscription SaaS businesses | Health and wellness, SaaS, fashion and lifestyle | B2B partner programs of any size |
| Company behind it | Igil Webs SRL | SureSwift Capital portfolio | Partnerships |
| Reseller and co-sell motions | No | No | Yes, including deal registration |
| Finds new partners for you | No | No | Yes. AI discovery with fit scores and reasons |
Figures are read from each vendor's own pricing page in September 2026. LeadDyno publishes both monthly and annual rates and states unlimited clicks and conversions on every plan. FirstPromoter publishes monthly rates and annual rates of $490, $990 and $1,490 a year. Confirm any number with the vendor before you budget against it.
Why teams pick Partnerships
AI prospecting and drafted outreach, with no marketplace tax
The two meters cross at $100 of affiliate revenue per affiliate
This is the number that decides the purchase, and both vendors publish everything you need to calculate it. FirstPromoter Starter is $49 and covers $5,000 a month in affiliate revenue. LeadDyno Lite is $49 and covers 50 active affiliates. Divide one by the other and you get $100. Do it again at the second band: FirstPromoter Business is $99 for $15,000 a month, LeadDyno Essential is $129 for 150 affiliates, and $15,000 divided by 150 is $100 again. The crossover is not a coincidence of one tier, it holds across the entry half of both ladders. So take your own program, divide monthly affiliate-driven revenue by the number of affiliates you keep on the books, and compare the answer to $100. A program with 30 affiliates producing $20,000 a month sits at $667 per affiliate: LeadDyno Lite holds it for $49 while FirstPromoter has already pushed you to Enterprise at $149 or more, so LeadDyno is at least three times cheaper. Reverse it. A program with 400 affiliates producing $4,000 a month sits at $10 per affiliate: FirstPromoter Starter holds it for $49 while LeadDyno wants Advanced at $349, so FirstPromoter is seven times cheaper. Same two products, same two price lists, a 3x advantage swapping to a 7x disadvantage purely on the shape of the roster.
LeadDyno counts affiliates that have never sold anything
The word active is doing an enormous amount of work on LeadDyno's pricing page, and it does not mean what most buyers assume. LeadDyno's support documentation defines active affiliates as all affiliates that are not archived or pending. That is a status, not a performance measure. An affiliate who applied eighteen months ago, was approved, and has never sent a single click still counts against your 50. Affiliate programs are famously top-heavy, with a small handful of partners producing most of the revenue and a long tail producing almost none, so for a typical program most of what you are paying LeadDyno for is dormant. The practical consequence is that recruiting costs money directly. Run a signup campaign, approve 60 applicants, and you have moved from the $49 plan to the $129 plan before any of them has earned you a dollar. The lever back is archiving, which LeadDyno documents as its own procedure, so budget for someone actually doing it as a routine rather than assuming the roster stays tidy. FirstPromoter has no equivalent problem: a dormant affiliate generates no revenue, and revenue is the only thing FirstPromoter counts, so dead weight is free. If your growth plan involves recruiting aggressively and sorting the performers out later, price that plan against LeadDyno carefully.
Your billing stack may decide this before price does
Before you model either meter, check that the tool can read your money at all, because this is where a lot of shortlists end early. FirstPromoter is built around subscription billing and integrates with Stripe, Chargebee and Paddle. That is what lets it calculate commissions that follow upgrades, downgrades, refunds and churn without anyone touching a spreadsheet, and for a recurring-revenue business that automation is the product. What it is not built for is ecommerce. LeadDyno goes the other way, publishing direct integrations with Shopify, WooCommerce, BigCommerce, Wix, Squarespace and Ecwid alongside Chargebee, Chargify, Stripe and PayPal, and stating more than 25 integrations in total across ecommerce platforms and business tools. If you sell physical products through Shopify, FirstPromoter is largely out regardless of how attractive its revenue bands look. If you sell annual SaaS contracts billed through Paddle, LeadDyno's ecommerce breadth buys you nothing and you should weigh the depth of the subscription handling instead. LeadDyno names health and wellness, SaaS, and fashion and lifestyle as its industries; FirstPromoter names subscription businesses. Take both vendors at their word here, because it is a more reliable filter than the price list.
Where the $100 line stops holding, and where both of them stop
Two honest caveats. First, the crossover only holds across the first two bands. From FirstPromoter's third tier upward the revenue meter keeps climbing but the affiliate cap disappears entirely, since Business and Enterprise both allow unlimited affiliates, while LeadDyno keeps charging for roster size all the way to $749. So a large, mature program with several hundred affiliates and strong revenue tends to land cheaper on FirstPromoter even when revenue-per-affiliate is high, and you should model your actual numbers rather than trusting the rule of thumb past 150 affiliates. Second, and more important, both products answer the same narrow question and neither answers the one that stalls most programs. FirstPromoter and LeadDyno both assume you already know which companies and creators should be promoting you, and hand you the infrastructure to track and pay them once they sign up. Recruiting stays your job. A tracking link earns nothing until somebody with a real audience agrees to use it, and plenty of teams pay one of these subscriptions for a year while that never happens. That is the gap our product sits in: an agent that surfaces reseller, affiliate, integration and co-marketing candidates ranked by a transparent fit score with the reasoning shown, drafts the outreach for a person to edit and approve, and never sends on its own. If you already have a productive roster and just need it tracked, buy one of these two on the arithmetic above and skip us. If the roster is the problem, tracking software will not fix it.
Good questions
FirstPromoter and LeadDyno vs Partnerships, answered
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Find your partners with Partnerships
Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.
Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax