Compare · FirstPromoter and Affonso
FirstPromoter vs Affonso: revenue caps, overage rules, and which one is cheaper for your affiliate program
Most affiliate software comparisons fall apart at the first table, because the two products charge for different things. One counts affiliates, another counts conversions, a third counts tracking requests, and the headline prices end up meaning nothing. FirstPromoter and Affonso are the rare pair where that problem disappears. Both meter exactly one thing: the revenue your affiliates drive in a month. Same unit, same billing period, so the two price ladders can be laid side by side and read honestly.
Do that and a pattern falls out immediately. At every price point where the two ladders meet, Affonso permits twice the affiliate revenue. FirstPromoter Starter costs $49 and covers $5,000 a month; Affonso Growth costs EUR 39 billed annually and covers $10,000. FirstPromoter Business costs $99 and covers $15,000; Affonso Elite costs EUR 99 and covers $30,000. Even the point where Enterprise pricing begins is doubled, $15,000 against $30,000, and both Enterprise tiers open at 149. Three bands, the same multiple every time.
That is a real advantage and it deserves to be stated plainly, but it is not the whole decision, and the rest of this page is about the parts the price ladder hides. Affonso bills in euros while writing every cap in dollars, so a US buyer carries the exchange rate on one side of a ratio fixed on the other. Those euro figures are annual rates, and monthly billing costs more. Affonso lets you run past the cap for $19 per extra $1,000 where FirstPromoter simply moves you up a tier, which sounds generous until you read what happens if you neither upgrade nor pay. And one of these products is an eight-year-old company while the other is one person, which matters more than usual for software that sits underneath your revenue attribution.
Ranked by fit · outreach you approve · no marketplace tax
Describe your product, find your partners
Partnerships surfaces the companies who should resell, refer, and integrate with you, ranked by a transparent fit score, then drafts the outreach for you to approve.
Ideal partners for
ranked by fitDrafted outreach · Drafted outreach
WritingClick a match to draft a first-touch message in your voice.
A human approves every outreach before it sends. Nothing goes out automatically.
Partner pipeline
One co-sell overlap surfaced from account mapping. Referral and co-sell revenue tracked per partner.
Live, interactive · ranked by transparent fit
Ranked by transparent fit · you approve every outreach · no marketplace tax · you own your partner list
Choose FirstPromoter if you bill subscriptions through Stripe, Chargebee or Paddle, want commission logic that survives upgrades, downgrades and refunds, and would rather buy from an established company. Choose Affonso if your program is small or fast growing, you want twice the revenue headroom per dollar, and you are comfortable buying from a solo founder and carrying the euro to dollar exchange rate. Choose Partnerships if the real bottleneck is that nobody has worked out which companies should be promoting you yet.
The short answer
What is the difference between FirstPromoter and Affonso?
Almost every affiliate tool comparison is spoiled by the two products metering different things, so the prices cannot be lined up. FirstPromoter and Affonso are the exception: both charge purely on the monthly revenue your affiliates generate, which makes them directly comparable. Line the two ladders up and Affonso allows exactly double at all three matching price points. FirstPromoter Starter is $49 for $5,000 a month while Affonso Growth is EUR 39 for $10,000. FirstPromoter Business is $99 for $15,000 while Affonso Elite is EUR 99 for $30,000. Both Enterprise tiers begin at 149, above $15,000 for FirstPromoter and above $30,000 for Affonso. The catches are that Affonso bills in euros while stating every cap in dollars, that those euro figures are the annual rates, and that Affonso is a one-person product against an eight-year-old company.
Last updated September 2026 · pricing re-verified on each vendor's own pricing page
- FirstPromoter published pricing
- $49, $99, and from $149 a month, banded by affiliate-driven revenue
- Affonso published pricing
- EUR 15, 39, 99 and 149 a month billed annually, banded by affiliate-driven revenue
- What each one meters
- The same unit. Monthly revenue attributed to affiliates, at both vendors
- Ceiling near $49
- FirstPromoter $5,000 a month. Affonso EUR 39 covers $10,000. Double, for less
- Ceiling at 99
- FirstPromoter $15,000 a month. Affonso $30,000. Double, at the same number
- Enterprise threshold
- FirstPromoter above $15,000. Affonso above $30,000. Double again
- Currency mismatch
- Affonso bills in euros and states every cap, and its overage rate, in dollars
- Going over the cap
- Affonso charges $19 per extra $1,000. FirstPromoter has no overage, you change tier
- Affiliates allowed
- Affonso unlimited on every plan. FirstPromoter 1,000 on Starter, unlimited above
- Free trials
- 14 days at both. FirstPromoter states no credit card required
- Who owns each
- FirstPromoter: Igil Webs SRL. Affonso: a bootstrapped solo product founded by Silvestro
- What neither one does
- Find the partner companies worth recruiting in the first place
- Partnerships pricing
- $79/mo flat, published, no revenue meter and no affiliate cap
Side by side
FirstPromoter and Affonso vs Partnerships, honestly
A fair look at what each does well. Both are capable tools. Here is where they differ.
| What matters | Partnerships | FirstPromoter and Affonso |
|---|---|---|
| Published pricing | Yes. $79, $199, and $449 a month, on the pricing page | Both publish in full. FirstPromoter shows three tiers in dollars, Affonso shows four in euros |
| What sets your plan | Feature tier only. Neither your partner count nor your partner revenue changes the bill | Both meter the identical unit: monthly affiliate-driven revenue |
| Entry price | $79 a month flat | FirstPromoter $49. Affonso EUR 15 billed annually, which buys a much lower ceiling |
| Revenue allowed near $49 | No cap | FirstPromoter $5,000 a month at $49. Affonso $10,000 at EUR 39 |
| Revenue allowed at 99 | No cap | FirstPromoter $15,000 a month. Affonso $30,000 |
| Affiliates on the entry plan | No cap | FirstPromoter 1,000. Affonso unlimited on every plan |
| Exceeding the cap | Not possible, there is no cap | FirstPromoter moves you a tier. Affonso bills $19 per extra $1,000, and documents that tracking can pause if you do neither |
| Currency you are billed in | US dollars, and the limits are in dollars too | FirstPromoter dollars throughout. Affonso charges euros against dollar-denominated caps |
| Billing systems supported | Not required | FirstPromoter reads Stripe, Chargebee and Paddle. Affonso targets SaaS and states no transaction fees on any plan |
| Company behind it | Partnerships | FirstPromoter is Igil Webs SRL. Affonso is a bootstrapped one-person product |
| AI partner discovery (finds partners) | Surfaces reseller, affiliate, integration, and co-marketing companies ranked by transparent fit, with reasons | Affonso markets a discovery agent for affiliates. Neither sources reseller or co-sell partner companies |
| Deal registration for resellers | Included, with conflict checks against your own pipeline | Neither offers deal registration, account mapping, or co-sell attribution |
| Free trial | Waitlist, no self-serve signup | 14 days at both. FirstPromoter states no credit card required |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.
Verified figures
FirstPromoter, Affonso, and Partnerships side by side
Checked against firstpromoter.com/pricing, affonso.io/pricing and the Affonso help centre article on the affiliate revenue cap, in September 2026. Affonso figures are the annual rates its pricing page shows. Where a vendor does not publish a number, this table says so rather than repeating a figure from a third-party listing.
| FirstPromoter | Affonso | Partnerships | |
|---|---|---|---|
| Entry price | $49 a month | EUR 15 a month billed annually, EUR 19 monthly | $79 a month |
| Plan names | Starter, Business, Enterprise | Launch, Growth, Elite, Enterprise | Starter, Growth, Scale, Enterprise |
| What the meter counts | Monthly revenue earned through affiliates | Monthly revenue earned through affiliates. The same unit | Feature tier only |
| Entry plan ceiling | Up to $5,000 a month in affiliate revenue | Up to $1,000 a month on Launch | No revenue or affiliate cap |
| Second band | $99 for up to $15,000 a month | EUR 39 for up to $10,000 a month | $199, feature tier only |
| Third band | From $149 above $15,000 a month | EUR 99 for up to $30,000 a month | $449, feature tier only |
| Fourth band | Further Enterprise bands, quoted | EUR 149 above $30,000 a month | Enterprise, quoted |
| Ceiling at the 99 price point | $15,000 a month | $30,000 a month, exactly double | No ceiling |
| Affiliate cap | 1,000 on Starter, unlimited above | Unlimited on every plan | No cap |
| Transaction fee on commissions | None published | None. Affonso states zero transaction fees on all plans | None |
| Overage mechanism | None. You move to the next tier | $19 per additional $1,000 of affiliate revenue, billed at cycle end | Not applicable |
| If you exceed and do not pay | Not applicable | Affonso documents that new affiliate signups, commissions on new referrals and tracking can pause | Not applicable |
| What counts toward the cap | Affiliate-driven revenue | Only sales carrying an affiliate cookie or coupon. Direct sales do not count | Nothing is counted |
| Billing currency against cap currency | Dollars against dollars | Euros against dollars | Dollars against dollars |
| Free trial | 14 days, no credit card | 14 days | Waitlist, no self-serve signup |
| Campaigns on entry plan | 3 | Not published as a plan limit | No limit |
| Websites allowed on entry plan | 2 | Not published as a plan limit | No limit |
| Company behind it | Igil Webs SRL | Bootstrapped, founded by Silvestro | Partnerships |
| Reseller and co-sell motions | No | No | Yes, including deal registration |
| Finds new partners for you | No | Affiliate discovery only | Yes. AI discovery with fit scores and reasons |
Figures are read from each vendor's own pricing page in September 2026. Affonso publishes annual rates prominently and shows a higher monthly rate on its entry plan, so confirm the monthly figure for the tier you want before you budget. Affonso states its caps and its overage rate in US dollars while charging in euros.
Why teams pick Partnerships
AI prospecting and drafted outreach, with no marketplace tax
Same meter, double the ceiling, at all three matching prices
This is the whole comparison in one line, and it is unusual enough to be worth stating carefully. Affiliate platforms almost never meter the same unit as each other, which is why price comparisons in this category are usually meaningless. FirstPromoter and Affonso both bill on exactly one number, the revenue attributed to your affiliates in a month, so for once the ladders can be laid side by side. FirstPromoter Starter is $49 and covers $5,000. Affonso Growth is EUR 39 billed annually and covers $10,000. FirstPromoter Business is $99 and covers $15,000. Affonso Elite is EUR 99 and covers $30,000. FirstPromoter Enterprise begins at $149 for programs above $15,000. Affonso Enterprise is EUR 149 for programs above $30,000. Three separate places where the two ladders meet, and the multiple is exactly two every time. The practical reading for a buyer is simple: work out your monthly affiliate-driven revenue, find the cheapest plan at each vendor that covers it, and expect Affonso to be one rung lower. A program doing $12,000 a month needs FirstPromoter Business at $99 but only Affonso Elite at EUR 99, which looks level until you notice Affonso Elite still has $18,000 of headroom left while FirstPromoter Business has $3,000. The doubling is not marketing, it is arithmetic off two published price lists, and it is the single strongest argument for Affonso.
Affonso charges in euros and measures in dollars
The doubling above comes with a genuine complication that neither vendor is hiding but that most comparison articles skip. Affonso denominates its prices in euros, EUR 15, EUR 39, EUR 99 and EUR 149, while every revenue cap on the same page is written in US dollars: $1,000, $10,000 and $30,000. Its help centre article on the revenue cap goes further and states the overage rate in dollars too, at $19 per additional $1,000. So a US buyer is paying a euro invoice against a dollar allowance, and the two sides of that ratio move independently. When the euro is strong, EUR 99 costs a US company meaningfully more than $99 while the $30,000 ceiling does not move, and the neat like-for-like at the 99 price point stops being like-for-like. This is not a reason to rule Affonso out, and the doubling is large enough to absorb ordinary currency movement, but it does mean the comparison is only exact on the day you run it. The second thing to check on the same page is which rate you are reading. Affonso presents annual pricing prominently, and its own pricing page shows the Launch plan at EUR 19 when billed monthly against EUR 15 billed annually, a premium of roughly a quarter. Assume the same gap applies further up the ladder unless the vendor tells you otherwise, and price the monthly figure if you are not ready to commit to a year. FirstPromoter is dollars on both sides throughout, which is worth something to a US finance team even before the numbers are compared.
Running past the cap: a bill at one vendor, paused tracking at the other
The two products handle the same event, your program outgrowing its plan, in structurally different ways, and this is where Affonso needs reading carefully. FirstPromoter has no overage concept. Cross $5,000 a month on Starter and the answer is Business at $99. It is blunt, it is predictable, and you can budget for it. Affonso lets you stay where you are and pay for what you used, at $19 per additional $1,000 of affiliate-attributed revenue, billed at the end of the cycle. That works out to 1.9% of the overage revenue, which for a one-off spike is a fair deal and a genuinely useful piece of flexibility that FirstPromoter does not offer. It is a buffer rather than a plan, though, and the arithmetic shows why. The gap between Launch and Growth is EUR 24 a month. Two blocks of overage, meaning $2,000 above your cap, already cost $38 and have overshot that gap. If you are reliably over, upgrading is cheaper than paying overage almost immediately. The part that deserves the most attention is what Affonso documents happening if you neither upgrade nor pay the overage: new affiliate signups, commissions on new referrals, and tracking can pause. Your sales keep processing, because Affonso never touches your money, but referrals may stop being attributed. For an affiliate program that is a worse outcome than an unexpected invoice, because unattributed referrals mean affiliates who earned commission do not get credited, and rebuilding that trust costs more than the plan difference ever would. Affonso also confirms that only sales carrying an affiliate cookie or coupon count toward the cap, so direct sales are free, which makes the ceiling more generous in practice than it first appears.
Where the arithmetic stops, and what neither one does
Two honest caveats before you act on the doubling. The first is company risk, and it cuts against Affonso. FirstPromoter has been running since roughly 2018 under Igil Webs SRL, with the integration depth into Stripe, Chargebee and Paddle that lets it handle commissions surviving upgrades, downgrades, refunds and churn without anyone touching a spreadsheet. Affonso is bootstrapped and built by one person, with no investors and no dev team, which is exactly why it can undercut on price and exactly why it carries more risk. Affiliate software sits underneath your revenue attribution and holds the record of what you owe people, so continuity matters more here than it does for most tools you buy. That is a judgement call rather than a fact, and a small program with modest commitments may reasonably decide the price advantage is worth it while a company paying out six figures a year may not. The second caveat applies to both. Neither product will tell you which companies should be promoting you. Affonso markets a discovery agent that surfaces affiliates in your niche, which is more than FirstPromoter offers, but both are built on the assumption that you already have a list and need to track, attribute and pay it. The work before that, deciding which companies, newsletters, agencies and complementary tools are worth approaching and getting a first conversation started, is still manual at both vendors. That is the gap Partnerships fills, alongside the reseller and co-sell motions that neither affiliate tool covers: deal registration, account mapping and partner-sourced revenue reporting, priced flat at $79, $199 and $449 a month with no revenue meter and no cap to run past.
Good questions
FirstPromoter and Affonso vs Partnerships, answered
More comparisons
See how Partnerships compares
PartnerStack alternative
AI finds your partners and drafts outreach, with no marketplace tax.
vs CrossbeamCrossbeam alternative
Account mapping plus discovery, outreach, onboarding, and tracking in one.
vs impact.comimpact.com alternative
AI prospecting and drafted outreach, fast to start, flat pricing.
vs ImpartnerImpartner alternative
PRM lifecycle plus AI prospecting, fast to start, no marketplace tax.
vs PartnerizePartnerize alternative
AI finds partners and drafts outreach you approve, on flat SaaS.
vs AllboundAllbound alternative
Allbound is now Channelscaler. Here is how a lighter, AI-first option compares.
vs KifloKiflo alternative
A Kiflo alternative that finds the partners, and does not price per partner.
vs PartnerTapPartnerTap alternative
A PartnerTap alternative that finds new partners, not just the overlap with the ones you have.
vs ChanneltivityChanneltivity alternative
A Channeltivity alternative that finds the partners and starts below four figures a month.
vs IntrowIntrow alternative
An Introw alternative that finds the partners before it gives them a portal.
vs PartneroPartnero alternative
A Partnero alternative that recruits the affiliates instead of waiting for them.
vs EverflowEverflow alternative
An Everflow alternative with published pricing and no six-month lock-in.
vs ToltTolt alternative
A Tolt alternative that recruits affiliates and does not cap your revenue.
vs RewardfulRewardful alternative
A Rewardful alternative that recruits the affiliates, not just tracks them.
vs FirstPromoterFirstPromoter alternative
A FirstPromoter alternative that finds affiliates instead of waiting for them.
vs MagentrixMagentrix alternative
A Magentrix alternative at a tenth of the price that also finds the partners.
vs ZINFIZINFI alternative
A ZINFI alternative that finds the partners, not just manages the ones you have.
vs TapfiliateTapfiliate alternative
A Tapfiliate alternative that recruits the affiliates, not just tracks the ones you have.
vs Zift SolutionsZift Solutions alternative
A Zift Solutions alternative that finds the partners, not just manages the channel you already run.
vs AffiseAffise alternative
An Affise alternative that finds the partners for you, on flat pricing instead of a performance-network price tag.
vs WorkSpanWorkSpan alternative
Co-sell tracking and AI partner discovery on published flat pricing, without an enterprise alliance team.
vs Salesforce PRMSalesforce PRM alternative
Flat pricing that does not climb every time you add a partner, plus AI that finds the partners.
vs Introw and ImpartnerIntrow vs Impartner
One is free to start and lives inside your CRM. The other is an enterprise suite sold module by module.
vs Impartner and ZINFIImpartner vs ZINFI
One publishes a full 30-module price list you can read in a minute. The other publishes nothing at all.
vs Impartner and ChanneltivityImpartner vs Channeltivity
Twenty modules against one platform in three tiers. Neither one will show you a price.
vs PartnerStack and ImpartnerPartnerStack vs Impartner
One supplies and pays partners. The other manages the ones you already signed. Neither shows a price.
vs Introw and PartnerStackIntrow vs PartnerStack
One publishes every feature limit and no price. The other publishes no limits and no price. Opposite kinds of opacity.
vs Allbound and ChanneltivityAllbound vs Channeltivity
One rebranded and started publishing a $50,000 floor. The other stopped publishing anything at all.
vs PartnerStack and CrossbeamPartnerStack vs Crossbeam
One runs the partner program. The other tells you which accounts your partners already touch.
vs PartnerStack and impact.comPartnerStack vs impact.com
Two demo-gated platforms built for two different markets, and the job neither one does.
vs PartnerStack and RewardfulPartnerStack vs Rewardful
One publishes its prices and only works with Stripe. The other quotes you and runs every partner motion.
vs impact.com and Partnerizeimpact.com vs Partnerize
Neither publishes a number. Only one lets you refuse the percentage.
vs Partnero and RewardfulPartnero vs Rewardful
Both entry plans cost $49. Only one of them has a ceiling written into it.
vs FirstPromoter and ToltFirstPromoter vs Tolt
Both meter you on affiliate revenue. Only one of them files your 1099s.
vs FirstPromoter and DubFirstPromoter vs Dub
One bills you on the revenue affiliates earn. The other bills you on the money you pay them, and takes 5% of it.
vs RevealReveal
Reveal no longer exists as a product. It merged into Crossbeam, the platform was switched off, and the account mapping choice is now a different question.
vs FirstPromoter and TUNEFirstPromoter vs TUNE
One meters the revenue your affiliates earn. The other meters conversions. The gap between them is roughly 30x.
vs FirstPromoter and LeadDynoFirstPromoter vs LeadDyno
Both start at $49 a month. One caps the revenue you earn, the other caps how many affiliates you keep. The two meters cross at $100 per affiliate.
Find your partners with Partnerships
Describe your product, get partners ranked by fit, approve the outreach, and track the revenue they drive. Flat pricing, no marketplace tax, your relationships stay yours.
Ranked by transparent fit · you approve every outreach · full lifecycle in one place · no marketplace tax