Awin pricing for US advertisers has three plans. Access costs $49 a month plus a 3.5% tracking fee on every sale, Accelerate costs from $99 a month plus 2.5%, and Advanced is priced on request. The tracking fee is charged on the sale value, not on the commission you pay, and it sits on top of that commission. Access is the cheaper plan until your affiliate sales reach $5,000 a month. Above that, Accelerate costs less every month.
Those numbers come from Awin's own US pricing page, and they are easy enough to find. What takes more work is turning them into a monthly bill, because Awin's fee scales with your sales rather than with your commission rate, and several review sites still quote plan prices and fees that Awin no longer lists. This article does the arithmetic at six sales levels, explains which plan fits which brand, and sets Awin against impact.com and CJ on the same footing.
How much does Awin cost?
Awin's advertiser pricing page for the United States lists three plans. All three include access to Awin's publisher directory and basic reporting. The differences are the monthly fee, the tracking fee, the contract terms and how much control you get over commissions and data.
| Plan | Monthly fee | Tracking fee | Contract | What it adds |
|---|---|---|---|---|
| Access | $49 | 3.5% per transaction | First month free, 3-month minimum, 14-day notice | Publisher directory, basic reporting, up to 3 commission groups |
| Accelerate | From $99 | 2.5% per transaction | No minimum term listed | Custom reports, API access, unlimited commission groups |
| Advanced | Custom | Not published | Not published | Built for enterprise programs, priced through sales |
Awin labels Access "ideal for starters", Accelerate "ideal for teams" and Advanced "ideal for enterprises". Accelerate is listed as "from" $99, and the page does not say what moves the price above that floor, so treat $99 as the minimum and ask for your number before you sign.
What is the Awin tracking fee charged on?
The sale. Awin's own example puts it plainly: on a $100 sale with a 6% commission, your publisher gets $6 and Awin gets $3.50 on Access, or $2.50 on Accelerate. The fee is a percentage of the order value, added on top of whatever commission you set.
That detail matters more than the headline percentage. Measured against the commission, Awin's fee is not small. On a 6% commission, the Access fee works out to 58% of what you pay the publisher, and the Accelerate fee to 42%. On a 10% commission those shares drop to 35% and 25%. A brand that pays low commissions, which is common in electronics, travel and big-ticket home goods, will find that Awin's fee is close to the size of the commission itself.
So the useful way to read Awin pricing is as a total cost of sale. At a 6% commission on Accelerate you pay 8.5% of every affiliate order, plus the monthly fee. At 6% on Access you pay 9.5%.
Awin Access vs Accelerate, which plan is cheaper?
Access is cheaper below $5,000 a month in affiliate sales, and Accelerate is cheaper above it. The two cross where the one-point difference in tracking fee pays for the $50 difference in monthly fee: 1% of $5,000 is $50. The table shows the platform bill at six sales levels, before the commission you pay publishers, and assumes Accelerate at its $99 floor.
| Monthly affiliate sales | Access ($49 + 3.5%) | Accelerate ($99 + 2.5%) | Cheaper plan | Commission at 6% (paid on either plan) |
|---|---|---|---|---|
| $2,000 | $119 | $149 | Access by $30 | $120 |
| $5,000 | $224 | $224 | Even | $300 |
| $10,000 | $399 | $349 | Accelerate by $50 | $600 |
| $25,000 | $924 | $724 | Accelerate by $200 | $1,500 |
| $50,000 | $1,799 | $1,349 | Accelerate by $450 | $3,000 |
| $100,000 | $3,549 | $2,599 | Accelerate by $950 | $6,000 |
Two things follow. First, Access only makes sense for a program that is genuinely small or still a test. Its first month is free and its minimum term is three months, so it is a cheap way to find out whether Awin's publishers will promote you at all. Second, once a program is working, staying on Access is expensive. At $50,000 a month in affiliate sales the extra point costs $5,400 a year, which is more than the Accelerate monthly fee for the whole year.
Does Awin charge a setup fee?
Awin's current US pricing page lists no setup or joining fee on any plan. Some review sites still describe Awin with a $549 joining fee, a $50 monthly seat on Access with a 2.5% fee, and a $199 Advanced plan at 2.0%. None of those figures appear on Awin's pricing page today. They likely describe older or regional pricing, and they are a good example of why a network quote should come from the network.
Two costs do sit outside the plan table. You pay publisher commission on every validated sale, which is your largest line by far. And if your program is managed by an agency or an outsourced program manager, their retainer or percentage comes on top. Neither is an Awin fee, but both belong in the budget.
Awin pricing vs impact.com and CJ
Brands shortlisting Awin usually price impact.com and CJ alongside it. The three publish very different amounts of information, which makes the comparison harder than it should be.
| Platform | Published entry price | Percentage fee | Bill at $10,000 a month in sales |
|---|---|---|---|
| Awin Access | $49 a month | 3.5% of sales | $399 |
| Awin Accelerate | From $99 a month | 2.5% of sales | $349 |
| impact.com Starter | From $30 a month | 2.5% of partner-driven transactions | $280, plus a one-time setup fee |
| impact.com Essentials | From $500 a month | 2.5% | $750, includes its partner marketplace |
| CJ | Not published | Not published | Quote only |
Above Awin Access, Awin and impact.com charge the same 2.5%, so the percentage never decides between them. The monthly fee does, along with what each one gives you for it. Awin's $99 includes its publisher network. impact.com's partner marketplace starts on Essentials at $500. The full side-by-side, including contract terms and what each fee is charged on, is in our Awin vs impact.com comparison, and the help-center detail behind impact.com's bill is in impact.com pricing for every plan. CJ publishes nothing, and our Commission Junction pricing breakdown shows how to convert a private CJ quote into the same terms as the table above.
Is Awin worth it for a US brand?
For a consumer brand that wants coupon, cashback, loyalty and content publishers, usually yes. That is where Awin's value is. You are paying for access to a network that already has those publishers in it, and the tracking fee is the price of that access. Awin also grew in the US when it closed the ShareASale platform on October 6, 2025 and moved its advertisers and publishers across, so many US publishers who used to work only on ShareASale are now on Awin.
It is a weaker buy in three situations. If most of your affiliate revenue would come from a few partners you already know, a network fee on every sale they drive is a tax on relationships you built yourself, and flat-priced tracking software is cheaper. If you pay low commissions, the tracking fee is close in size to the commission, as shown above. And if you sell to businesses rather than consumers, the coupon and cashback sites that make Awin's network valuable are not your buyers.
One more cost of running on a network is compliance. Under the FTC's Endorsement Guides a brand is expected to monitor whether its affiliates disclose the relationship, and joining a network does not move that responsibility off the brand. Brands with hundreds of active publishers usually keep a short written disclosure policy and check it against the current FTC guidance, and teams in regulated categories often track those rule changes with compliance management software with regulatory monitoring rather than relying on someone to notice an update.
When Awin is the wrong purchase
Awin, like impact.com and CJ, is built around publishers who promote you to consumers in exchange for a commission. It does not help with the partners that tend to drive the most revenue for software companies and B2B brands: resellers, agencies, integration partners and complementary companies that already sell to your buyers. Those partners do not browse affiliate directories, and they will not apply through a network signup form. Someone has to find them, check the fit and write to them.
That is what Partnerships does. It researches the companies that already reach your customers, ranks them by a fit score with the reasons shown, drafts the first outreach for a person on your team to approve, and tracks the revenue each partner brings. It costs a flat $47, $119 or $269 a month billed yearly, with no tracking fee and no share of partner revenue, so the bill is the same at $10,000 or $1 million in partner sales. If you are leaving a network for that reason, our Awin alternatives compared on price sets out the options, including the former ShareASale advertisers' choices.
Awin pricing questions
Does Awin have a free trial?
Awin Access includes the first month free. After that it bills $49 a month plus 3.5% of each transaction, with a three-month minimum term and 14 days' notice to cancel. Accelerate and Advanced list no free month on the US pricing page, so the trial is effectively the free first month on Access.
Can I switch from Awin Access to Accelerate?
Awin presents the plans as tiers, and moving up is the normal path for a growing program. Because Accelerate costs less once affiliate sales pass $5,000 a month, ask to move as soon as your trailing three months sit above that level. Confirm whether the Accelerate fee for your program is the $99 floor or higher before you switch.
What happened to ShareASale pricing?
ShareASale no longer has its own pricing. Awin, which bought ShareASale in 2017, closed the ShareASale platform on October 6, 2025 and moved its advertisers and publishers onto Awin. A former ShareASale advertiser is now billed under Awin's current plans, which is why many US brands are pricing Access against Accelerate for the first time.
Is the Awin fee charged on returns?
Awin's fee applies to transactions, and advertisers validate or decline transactions before commission is paid, so a declined sale should not generate a commission. Awin's pricing page does not spell out how the tracking fee treats declined or returned orders, so ask for it in writing, especially in categories with high return rates such as apparel.