FirstPromoter and Reditus both run affiliate programs for B2B SaaS, and they charge on completely different things. FirstPromoter meters the revenue your affiliates drive: $49 a month up to $5,000, $99 up to $15,000. Reditus meters your company's total ARR: $99 a month up to $60,000 ARR, then $4,788 a year up to $360,000. That difference matters more than any feature. FirstPromoter only counts dollars your affiliates actually touched, while Reditus counts every dollar your business earns, including revenue no partner was ever involved in. And the feature that makes Reditus worth considering at all, its marketplace of vetted B2B SaaS affiliates, is not available on its only month-to-month plan.
Last updated September 2026. Every figure below was read off getreditus.com/pricing and firstpromoter.com/pricing this month. Both vendors change packaging without announcing it, so confirm anything here before you commit budget.
What is the difference between FirstPromoter and Reditus?
FirstPromoter is affiliate tracking software. You install it, connect your billing, hand partners a link, and it works out who earned what. It has been run by Igil Webs SRL since 2016 and it reads Stripe, Paddle, Chargebee, Braintree and Recurly directly, which is why commissions follow upgrades, downgrades, refunds and churn without anyone maintaining a spreadsheet.
Reditus is a two-sided marketplace with tracking attached. Joran Hofman built it after running a B2B software review site himself and finding no decent way to get paid by the vendors he recommended. So Reditus has a second half FirstPromoter does not have at all: a network of B2B SaaS affiliates who browse listed programs and opt in. You are not only buying software, you are buying access to a pool of potential partners.
That is a real difference and it is the honest reason to look at Reditus. It also explains the pricing, because a marketplace has to charge for placement, and it charges in a way that catches people out.
How much does Reditus cost?
Three plans, and only one of them can be paid monthly.
| Plan | Price | Billing term | Revenue ceiling | Marketplace listing | AI affiliate searches |
|---|---|---|---|---|---|
| Growth | $99/mo, or $1,188/yr | Monthly or annual | Up to $60,000 ARR | No | 1 per month |
| Scale Up | $4,788/yr ($399/mo equivalent) | Annual only, 12-month commitment | Up to $360,000 ARR | Yes | 5 per month |
| Enterprise | From $9,588/yr ($799/mo minimum) | Annual only, 12-month commitment | Unlimited | Yes | Unlimited |
On top of the subscription, Reditus charges a payout fee on automated payouts: 5% when you pay by card, 2% when you pay by invoice. That applies on every plan, including Enterprise. The annual Growth price of $1,188 is billed once and Reditus presents it as saving $600 a year against monthly billing. There is a 14-day trial with no credit card.
How much does FirstPromoter cost?
| Plan | Monthly | Affiliate revenue ceiling | Affiliates | Campaigns | Payout fee |
|---|---|---|---|---|---|
| Starter | $49 | Up to $5,000/mo | 1,000 | 3 | None published |
| Business | $99 | Up to $15,000/mo | Unlimited | Unlimited | None published |
| Enterprise | From $149 | Above $15,000/mo | Unlimited | Unlimited | None published |
Every FirstPromoter plan includes unlimited team members and a 14-day trial with no credit card. There is no payout percentage anywhere on its pricing page.
Why the same $60,000 means two completely different things
Here is the comparison almost nobody runs, and it is the one that should decide this purchase.
FirstPromoter's $49 Starter plan covers $5,000 a month in affiliate-driven revenue. Annualized, that is $60,000 of affiliate revenue. Reditus Growth at $99 covers $60,000 ARR. Identical number. Completely different denominator.
FirstPromoter is counting only the money your affiliates brought in. Reditus is counting your entire business. So imagine a SaaS doing $50,000 ARR where affiliates drive 10% of new revenue, which is a healthy share for a young program. Its affiliate-driven revenue is about $5,000 a year, or roughly $420 a month. On FirstPromoter that sits at the very bottom of the $49 Starter band with about twelve times the headroom left. On Reditus that same company is already at 83% of the Growth ceiling, and it will be forced onto the next plan by growth that has nothing to do with its affiliate program at all.
Put plainly: Reditus bills you for revenue your affiliates never touched. If affiliates drive 10% of your revenue, the Reditus ceiling is effectively ten times tighter than the identical dollar figure at FirstPromoter. The lower your affiliate attribution share, the worse that ratio gets, and every program starts with a low share by definition.
The month-to-month path ends at $60,000 ARR
Growth is the only Reditus plan you can pay monthly. Scale Up and Enterprise are annual only, with a stated 12-month commitment. That is a genuine constraint rather than a pricing preference, because $60,000 ARR is a very low ceiling. It is $5,000 MRR. Plenty of SaaS companies pass it in their first year, and many pass it before the affiliate program has produced anything measurable.
When you cross it, the step is not gentle. You go from $99 a month, cancellable, to $4,788 committed for a year. That is a 4x jump in monthly-equivalent cost and the loss of the ability to leave. Anyone evaluating Reditus should work out roughly when they expect to cross $60,000 ARR and treat that date as the real decision point, because the cheap plan is a short runway.
FirstPromoter has no equivalent cliff. Its bands step $49, $99, $149 and stay monthly throughout.
The payout fee, and the 3% you can get back
Reditus takes 5% of automated payouts made by card and 2% of payouts made by invoice. FirstPromoter publishes no payout fee at all, though you do have to arrange the actual paying yourself.
The 3-point spread between card and invoice is worth doing arithmetic on, because it is the one cost lever fully in your control. Three percent of your payout volume equals the entire $99 Growth subscription once you are paying affiliates $3,300 a month. Past that point, switching payouts from card to invoice literally pays for the software. Most teams never look at it, because a percentage buried in a payouts setting does not feel like a line item until you multiply it out.
Worth noting for anyone modeling this: a 5% payout fee behaves like a commission on your commission. If you pay affiliates 20% and Reditus takes 5% of that, your true partner cost is 21%, not 20%. We work through the same arithmetic across the whole category in our guide to affiliate software pricing.
The marketplace is the reason to buy Reditus, and it is not on the monthly plan
This is the sharpest thing on either pricing page. Reditus's differentiator against FirstPromoter is entirely the network: the marketplace listing where B2B SaaS affiliates find your program, the vetted affiliate database, and the AI search over it. That is what you cannot get from tracking software.
None of it is on Growth. The marketplace listing and full database access start on Scale Up, at $4,788 a year with a 12-month commitment. Growth gets limited database access and exactly one AI affiliate search per month.
So the honest framing is this. If you buy Reditus Growth at $99 to get the marketplace, you have not bought the marketplace. You have bought affiliate tracking at twice FirstPromoter's entry price, metered on your total ARR instead of your affiliate revenue, with a 5% payout fee FirstPromoter does not charge. On that comparison FirstPromoter wins on every axis. Reditus only becomes the better buy at Scale Up, where the network is real, and that requires committing $4,788 up front on the promise that the network will deliver partners.
Which should a B2B SaaS company choose?
Choose FirstPromoter if you already know who should be promoting you and you want the tracking to be correct and cheap. It reads your billing directly, its bands only move when the affiliate program itself grows, it allows 1,000 affiliates on the entry plan, and it never touches your payouts. For a company under $360,000 ARR running a program with partners it recruited itself, FirstPromoter is straightforwardly the better value.
Choose Reditus if you have genuinely decided that the marketplace is the point, and you are willing to commit to Scale Up to get it. Buying Growth as a way to try the marketplace does not work, because Growth is not the marketplace.
There is a third answer that applies to most people reading this, and it is worth saying plainly: neither tool solves the actual problem. FirstPromoter assumes you know who to recruit. Reditus offers a pool of affiliates who already browse its listings, which is a real head start, but it is a pool other vendors are also fishing in and it is gated behind a four-figure annual commitment. Neither one goes and finds the specific newsletters, review sites, agencies and complementary tools that reach your particular buyers. That is what our AI partner discovery does: it reads your product, ranks candidates on a transparent fit score with the reasoning visible, and drafts the outreach for a person to approve, on flat pricing with no revenue meter and no cut of partner revenue. One practical thing neither platform covers either: once a partner says yes, you still need a countersigned partner agreement on file before the first payout goes out.
Does Reditus charge a percentage of affiliate revenue?
Not of revenue, but of payouts, which is closely related. Reditus takes 5% of automated payouts made by card and 2% of those made by invoice, on every plan including Enterprise. It also gates plans on your total ARR, so the subscription rises as the company grows whether or not the affiliate program is responsible. FirstPromoter publishes no payout fee and bands only on affiliate-driven revenue.
Is Reditus worth it for a small SaaS?
Only if you reach Scale Up. On the $99 Growth plan a small SaaS gets affiliate tracking metered on total ARR with a 5% payout fee, which is a worse deal than FirstPromoter Starter at $49 on every measurable axis. The marketplace that justifies Reditus starts at $4,788 a year. For a company under roughly $60,000 ARR, that commitment is usually larger than the affiliate program is likely to return in its first year.
What counts toward the Reditus ARR limit?
Your company's annual recurring revenue, not your affiliate-driven revenue. That is the critical distinction against FirstPromoter, which counts only revenue attributed to affiliates. A company at $300,000 ARR with a small affiliate program still needs the $4,788 Scale Up plan on Reditus, while the same program would sit inside FirstPromoter's $49 Starter band if affiliates drive under $5,000 a month. Confirm the exact definition with Reditus before you sign, because how a vendor measures ARR is worth having in writing.
Which has the better free trial?
They match. Both offer 14 days with no credit card required. The more useful difference is what happens after: FirstPromoter stays month to month at every tier, while Reditus is month to month only on Growth. If you expect to need Scale Up, the trial is 14 days to evaluate something you will then commit to for twelve months, so use it to test the marketplace specifically rather than the tracking.
Do FirstPromoter or Reditus handle resellers and deal registration?
Neither does. Both are built around a tracked link, a conversion and a payout. There is no deal registration, no partner tiering with co-sell attribution and no account mapping in either product. If a reseller needs to register an opportunity so your own reps do not collide with them, both are out, and that gap is the usual reason a B2B SaaS company outgrows affiliate-only tooling. If you want the same pricing arithmetic against a volume-metered tool instead of an ARR-metered one, our FirstPromoter vs Tapfiliate comparison covers the clicks-and-conversions model, and the full FirstPromoter alternatives roundup compares eight platforms on what each one actually meters.