FirstPromoter is a good affiliate tracker for SaaS companies that already know who their affiliates are, and a poor fit for anything else. It costs $49 a month up to $5,000 of monthly affiliate-driven revenue, $99 up to $15,000, and from $149 above that, with a 14-day trial and no credit card. It reads Stripe, Paddle, Chargebee, Braintree and Recurly directly, so commissions follow upgrades, refunds and churn without anyone touching a spreadsheet. What it does not do is find affiliates, register deals, or manage resellers. If your program has no partners in it yet, this is not the product that fixes that.
Last updated September 2026. Every figure below was read off firstpromoter.com/pricing this month. Affiliate vendors change packaging quietly, so confirm anything here before you commit budget.
Is FirstPromoter worth it?
For a B2B SaaS billing through Stripe or Paddle with an affiliate roster that already exists, yes. It is one of the cheapest credible options in the category, the pricing is published in full, and the billing integration is the part that genuinely saves labor. Recurring commissions on a subscription product are fiddly to calculate by hand, and FirstPromoter handles the awkward cases, upgrades mid-cycle, downgrades, refunds, cancellations, without a person reconciling anything.
It stops being worth it in two situations. The first is when recruitment, not tracking, is your actual bottleneck, which is the more common of the two. The second is when your partners are resellers rather than affiliates, because the mechanics a channel program runs on, deal registration, partner tiering, co-sell attribution, are simply not in the product.
How much does FirstPromoter cost?
Three published plans, all banded by the monthly revenue your affiliates drive rather than by seats or features.
| Plan | Monthly | Affiliate revenue ceiling | Affiliates | Campaigns | Websites | Team members |
|---|---|---|---|---|---|---|
| Starter | $49 | Up to $5,000/mo | 1,000 | 3 | 2 | Unlimited |
| Business | $99 | Up to $15,000/mo | Unlimited | Unlimited | 3 | Unlimited |
| Enterprise | From $149 | Above $15,000/mo | Unlimited | Unlimited | Not listed | Unlimited |
Unlimited team members on every tier is unusually generous and worth noting, because several competitors charge per seat or cap the entry plan at one user. There is a yearly billing toggle, but FirstPromoter does not spell out the discounted annual rates on the pricing page, so you cannot complete an annual comparison from public information alone. No payout percentage is published on any plan.
The band edges are where FirstPromoter gets expensive, and the math is worth doing
Because the meter is a revenue band rather than a smooth percentage, what you actually pay as a share of affiliate revenue moves in a sawtooth. Work it out at each edge and the pattern is obvious.
| Monthly affiliate revenue | Plan | Monthly cost | Cost as a share of that revenue |
|---|---|---|---|
| $5,000 | Starter | $49 | 0.98% |
| $5,001 | Business | $99 | 1.98% |
| $15,000 | Business | $99 | 0.66% |
| $15,001 | Enterprise | From $149 | 0.99% |
One dollar of extra affiliate revenue at the $5,000 line doubles your effective rate from 0.98% to 1.98%. That single dollar costs you $50 a month. The worst value point in the whole ladder is sitting just over a band edge, and the best is sitting just under the next one, at $15,000 where you pay 0.66%. If your program is hovering around $5,100 a month, you are paying three times the rate a program at $15,000 pays for the same software.
The practical advice that falls out of this is not to game the bands, it is to know they exist before you budget. A program that grows steadily will cross both edges, and the jump from $49 to $99 feels much larger than the jump from $99 to $149 even though the second is a bigger absolute number. Model twelve months forward at your actual growth rate rather than pricing off today's number.
What FirstPromoter does well
The billing integration is the strongest part of the product and the reason most people stay. FirstPromoter connects to Stripe, Paddle, Chargebee, Braintree and Recurly and reads subscription events directly rather than firing on a generic conversion pixel. For a recurring-revenue product that distinction matters enormously. When a customer an affiliate referred upgrades from $50 to $200 a month, the commission follows. When they refund in week two, the commission reverses. When they churn in month seven, the recurring payout stops. Tools that track a one-time conversion event cannot do any of that without manual cleanup.
The affiliate allowance is the second genuine strength. A thousand affiliates on the $49 plan is far more headroom than most entry tiers give you, and it matters because affiliate rosters accumulate dead weight. People sign up, take a link, post once and go quiet. On a platform that charges by affiliate count, that long tail becomes a running cost and you end up pruning partners who might have converted eventually. FirstPromoter lets you carry them.
Unlimited team members across every tier, a 14-day trial with no card, and a full public price list round it out. None of those are flashy, but collectively they mean you can evaluate the product properly without a sales conversation, which is more than most of the category allows. We wrote up how the whole field prices itself in our guide to affiliate software pricing.
Where FirstPromoter falls short
It does not find affiliates. This is the honest limitation and it is worth stating plainly because it is the thing most buyers misjudge. FirstPromoter gives you tracking links, a partner dashboard and a payout rail. All of it sits idle until somebody is actually sending traffic, and the subscription renews every month regardless. Teams routinely buy affiliate software, launch a program page, recruit four friendly customers and then watch a $49 line item produce nothing for a year. The software was never the missing piece.
It has no reseller or channel functionality. There is no deal registration, so a partner cannot claim an opportunity before your own reps call into the same account. There is no partner tiering, no co-sell attribution, no account mapping and no MDF management. If a reseller asks how to protect a deal they sourced, the answer is that FirstPromoter has no mechanism for it. Programs that start affiliate and drift toward channel outgrow the tool rather than upgrading within it.
Reporting is functional rather than deep. You get commissions, conversions and partner performance, which covers day-to-day operations. What you do not get is much help answering why one affiliate converts at four times the rate of another, or which content of theirs is doing the work. Most teams end up pairing it with their own analytics. Affiliates in competitive categories also have a habit of bidding on brand terms, and policing that is entirely outside the product, so you will want a way to see which ads are actually running against your brand name before a partner quietly cannibalizes traffic you were already paying for.
Who should buy FirstPromoter, and who should not
Buy it if you are a SaaS company billing through one of the five supported processors, you have an affiliate roster or a clear plan for getting one, your program is affiliate-shaped rather than reseller-shaped, and you want to be running this week without a sales call. At $49 a month it is close to the cheapest way to run recurring-commission tracking properly.
Do not buy it if the real problem is that nobody is promoting you. Do not buy it if your partners need to register deals or if any part of the motion involves co-selling with your sales team. And do not buy it as a general partner platform, because it is deliberately narrower than that, which is also why it works well inside its lane. If you are weighing it against a platform built around a partner marketplace instead, we compared the two directly in FirstPromoter vs PartnerStack, and the broader field sits in our FirstPromoter alternatives roundup.
Does FirstPromoter have a free trial?
Yes. Fourteen days on every plan with no credit card required. That is enough time to install tracking, connect your billing processor, approve a test affiliate and confirm that a real conversion attributes correctly, which is the only test that actually matters. Do not spend the trial reading the dashboard. Push one genuine sale through it end to end, including a refund if you can, and check the commission behaves the way you expect.
Is FirstPromoter good for B2B SaaS?
Yes, and B2B SaaS is arguably its best-fit segment. Recurring subscriptions are exactly what its billing integration is built to read, the 1,000-affiliate Starter allowance suits the wide low-yield rosters B2B programs accumulate, and the revenue bands are generous at the entry level for a product with a high average order value. The caveat is that B2B programs tend to grow toward resellers and co-selling, and that is the point at which the product stops keeping up.
What does FirstPromoter not include?
Partner discovery, deal registration, partner tiering, co-sell attribution, account mapping and MDF management. It also does not run a partner marketplace, so there is no inbound route by which affiliates find you. Everything FirstPromoter does begins after you already know who should be promoting your product, which is a reasonable place for a tracking tool to start and a difficult place to be if you have not solved recruitment yet.
That gap is the specific thing we built AI partner discovery for: reading your product, surfacing the newsletters, creators, review sites, agencies and adjacent tools that already reach your buyers, ranking them on a transparent fit score with the reasoning shown, and drafting outreach a human approves before anything sends. Plenty of teams run a tracker like FirstPromoter alongside it, because finding the right partners and paying them correctly are genuinely two different jobs.